Rejina Pyo

Classic Favorite

Trendiness score

49 of 100

Popularity score

62 of 100

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London

https://rejinapyo.com

Style keywords

Sculptural

Timeless

Playful

Elegant

Contemporary

About the brand

Rejina Pyo is a London-based contemporary fashion brand founded in 2014 by Korean designer Rejina Pyo. The brand offers an effortless wardrobe that blends timeless elegance with a modern, playful spirit, balancing Korean and British sensibilities through sculptural silhouettes, unexpected details, and an intuitive use of color. Known for creating pieces that transcend fleeting trends, Rejina Pyo emphasizes subtle femininity, quality craftsmanship, and responsible practices. The designer, who moved from Seoul to London in 2008 and graduated from Central Saint Martins, draws inspiration from art, culture, and the women around her. The brand has gained international recognition for its signature statement pieces, including the popular 'Greta' dress, and is stocked in prestigious retailers globally, appealing to women who seek individual style and sophisticated, wearable designs.

London

https://rejinapyo.com

Instagram

296k followersOpen in app

What people are saying

Elle Canada

Pyo crafts clothing steeped in refined femininity and has a knack for creating upscale everyday wear with whimsical details.

Aug, 2025

Harper's Bazaar

There are a number of contemporary designers that offer handbags at the mid tier £500 price point but still boast great quality.

May, 2025

Harper's Bazaar

London Fashion Week favourites JW Anderson and Rejina Pyo are two designers that are always producing cult items that sit under the £1,000 mark...

May, 2025

That bag is absolutely STUNNING!!!!!! I haven't seen something so beautiful in a while. The fact that the leather is shiny gives it such a unique effect.

Mar, 2025

Thingtesting

Love, love, love what Rejina Pyo is designing and putting out. I have a few items from the brand, but my favourite is the banana crossbody bag. I opted for the yellow version (banana fan) and I am complimented on it ALL THE TIME. Great quality, fun, elevated designs—would recommend.

Oct, 2024

The Glass Magazine

Offering bags, accessories, ready-to-wear and jewellery, as with beloved brand Mulberry, items have been designed to last—even getting better with time—with quality, and a modern take of legacy at the heart of the line.

Sep, 2024

Frieze

Designing for modern women is all about understanding the demands of their busy lives and creating pieces that complement their lifestyle. I aim to create unique and timeless designs, while ensuring the garment remains practical and wearable.

Sep, 2024

Elle Canada

Pyo crafts clothing steeped in refined femininity and has a knack for creating upscale everyday wear with whimsical details.

Aug, 2025

Harper's Bazaar

There are a number of contemporary designers that offer handbags at the mid tier £500 price point but still boast great quality.

May, 2025

Harper's Bazaar

London Fashion Week favourites JW Anderson and Rejina Pyo are two designers that are always producing cult items that sit under the £1,000 mark...

May, 2025

That bag is absolutely STUNNING!!!!!! I haven't seen something so beautiful in a while. The fact that the leather is shiny gives it such a unique effect.

Mar, 2025

Thingtesting

Love, love, love what Rejina Pyo is designing and putting out. I have a few items from the brand, but my favourite is the banana crossbody bag. I opted for the yellow version (banana fan) and I am complimented on it ALL THE TIME. Great quality, fun, elevated designs—would recommend.

Oct, 2024

The Glass Magazine

Offering bags, accessories, ready-to-wear and jewellery, as with beloved brand Mulberry, items have been designed to last—even getting better with time—with quality, and a modern take of legacy at the heart of the line.

Sep, 2024

Frieze

Designing for modern women is all about understanding the demands of their busy lives and creating pieces that complement their lifestyle. I aim to create unique and timeless designs, while ensuring the garment remains practical and wearable.

Sep, 2024