RTA

Under the Radar

Trendiness score

36 of 100

Popularity score

53 of 100

Brand fans

Product saves

Los Angeles

https://rta.com

Style keywords

Rebellious

Luxury

Effortless

Modern

Bold

About the brand

RTA (Road to Awe) is a Los Angeles-based luxury streetwear brand founded in 2013 by French-born Eli Azran and Los Angeles native David Rimokh. Initially launched as a womenswear line, the brand expanded to include menswear in 2017, establishing itself as a movement for the modern rebel. RTA embodies the intersection of LA ease and French sensibility, creating collections characterized by modern and free-spirited aesthetics, directional cuts, and unique finishes. The brand has built a cult following among celebrities including Gigi Hadid, Kendall Jenner, and Machine Gun Kelly, who are drawn to its effortlessly cool and rebellious spirit. RTA's philosophy centers on clothing as a form of self-expression, with each piece crafted from premium materials by local artisans within a 12-mile radius of their Los Angeles headquarters. As a finalist of the prestigious Vogue x CFDA Fashion Fund, RTA continues to challenge fashion conventions while celebrating authentic individuality.

Los Angeles

https://rta.com

Instagram

133k followersOpen in app

What people are saying

Lemon8

Their neutral stone color allows flexibility, making them an ideal choice to complement RTA brand pants, known for their quality and streetwear-inspired design.

Sep, 2025

Inside Hook

From distressed denim to printed louche silk shirting to relaxed matching track suits, RTA's seasonal delivers offer something for everyone, no matter where you fall on the hypebeast spectrum.

Jul, 2024

YouTube

i like how it is right here i like how it's like scrunchy at the bottom it doesn't feel uncomfortable. it's not like too tight where it's like oh my gosh. but it's like just right i'm liking I'm liking how it's looking

Mar, 2024

My Subscription Addiction

So comfy and I loved the color. I would've bought it had the resale price been a bit cheaper.

Dec, 2023

Lemon8

The quality is undeniable, and I love how effortlessly stylish I look with minimal accessories.

Sep, 2023

Lemon8

The fit was perfect, and it was so comfortable while also looking chic. The price was a bit steep, but honestly, the quality makes it worth it.

Sep, 2023

Lemon8

Yes, the prices are on the high side, but the investment really pays off in terms of wearability and uniqueness.

Sep, 2023

Lemon8

What I love about this brand is that you don't see these styles just anywhere. They're not a basic brand.

Sep, 2023

Lemon8

True fashion lovers can appreciate the craftsmanship that goes into their collections. It's a brand that supports uniqueness over mainstream conformity!

Sep, 2023

My Subscription Addiction

Not very comfy, the shoulders were a weird fit, and it was too small with almost no give since it's basically crafted in a plastic-like fabric.

Dec, 2023

Lemon8

Their neutral stone color allows flexibility, making them an ideal choice to complement RTA brand pants, known for their quality and streetwear-inspired design.

Sep, 2025

Inside Hook

From distressed denim to printed louche silk shirting to relaxed matching track suits, RTA's seasonal delivers offer something for everyone, no matter where you fall on the hypebeast spectrum.

Jul, 2024

YouTube

Mar, 2024

My Subscription Addiction

So comfy and I loved the color. I would've bought it had the resale price been a bit cheaper.

Dec, 2023

Lemon8

The quality is undeniable, and I love how effortlessly stylish I look with minimal accessories.

Sep, 2023

Lemon8

The fit was perfect, and it was so comfortable while also looking chic. The price was a bit steep, but honestly, the quality makes it worth it.

Sep, 2023

Lemon8

Yes, the prices are on the high side, but the investment really pays off in terms of wearability and uniqueness.

Sep, 2023

Lemon8

What I love about this brand is that you don't see these styles just anywhere. They're not a basic brand.

Sep, 2023

Lemon8

True fashion lovers can appreciate the craftsmanship that goes into their collections. It's a brand that supports uniqueness over mainstream conformity!

Sep, 2023

My Subscription Addiction

Not very comfy, the shoulders were a weird fit, and it was too small with almost no give since it's basically crafted in a plastic-like fabric.

Dec, 2023