SUBSURFACE is an independent Los Angeles-based womenswear brand founded in 2020 by designer Kari Fry. The brand focuses on creating bold, sensual pieces that prioritize environmentalism and sustainability through eco-conscious processes and materials. Unlike traditional fashion brands that follow seasonal calendars, SUBSURFACE operates on a made-to-order basis, launching pieces individually and bypassing the conventional multi-season approach. What sets SUBSURFACE apart is its commitment to creating unique, specialty womenswear that combines quality craftsmanship with circularity at its core. The brand draws inspiration from various decades, reworking and reinterpreting vintage silhouettes through a modern lens. Each piece is produced locally, emphasizing the brand's dedication to both environmental responsibility and creating distinctive garments that can't be found elsewhere.