PREEN BY THORNTON BREGAZZI

Classic Favorite

Trendiness score

50 of 100

Popularity score

61 of 100

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London, UK

https://preenbythorntonbregazzi.com

Style keywords

Darkly romantic

Deconstructed

Floral

Punkish

Minimalist

About the brand

PREEN BY THORNTON BREGAZZI is a celebrated London-based fashion house founded in 1996 by husband-and-wife design duo Justin Thornton and Thea Bregazzi. Starting as a small boutique on Portobello Road in Notting Hill, the brand has evolved into a globally renowned label stocked across five continents. Built on an aesthetic of darkly romantic modernism, Preen masterfully juxtaposes masculine with feminine elements, blending hard and soft textures with punkish sensibilities and vintage details. The brand made its London Fashion Week debut in 2001, establishing its signature style of subversive traditional motifs with British tongue-in-cheek chic. Known for intricate floral prints, asymmetric cuts, and hand-crafted detailing, Preen has become synonymous with deconstructed London cool. The brand has cultivated a loyal celebrity following, dressing icons from Beyoncé and Rihanna to Michelle Obama and the Duchess of Cambridge. Today, Preen is committed to sustainability, with collections now up to 70% sustainable materials.

London, UK

https://preenbythorntonbregazzi.com

Instagram

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What people are saying

Marie Claire UK

There were a lot of the familiar details Justin Thornton and Thea Bregazzi are known for: romantic floral prints, frothy ruffles and lace, asymmetrical cuts and quilted outerwear. But there's no denying they went out of their comfort zone with these looks.

Feb, 2024

Marie Claire UK

Likewise, casual pieces such as patchwork knits and bikers toughened up the ultra-feminine details that are so part of the label's DNA.

Feb, 2024

Marie Claire UK

In other words, the perfect mix of the old Preen and the new Preen. A triumphant return.

Feb, 2024

the Fashion Spot

I really like it. only wish the transition of what could be two different collections wasn't so abrupt because both work greatly for me.

Feb, 2024

the Fashion Spot

If the styling wasn't such a mess, and some of the looks were pulled back in terms of layering, there's a decent collection in here somewhere.

Feb, 2024

the Fashion Spot

A bunch of Galliano esque redeuxs with only a sliver of the passion. i don't mind someone being heavily inspired by the king (i encourage it), but if you're gonna do it, you better do it right. this has zero passion or sincerity. it's half-***ed galliano with all the wrong textiles, colours and silhouettes.

Feb, 2024

Marie Claire UK

There were a lot of the familiar details Justin Thornton and Thea Bregazzi are known for: romantic floral prints, frothy ruffles and lace, asymmetrical cuts and quilted outerwear. But there's no denying they went out of their comfort zone with these looks.

Feb, 2024

Marie Claire UK

Likewise, casual pieces such as patchwork knits and bikers toughened up the ultra-feminine details that are so part of the label's DNA.

Feb, 2024

Marie Claire UK

In other words, the perfect mix of the old Preen and the new Preen. A triumphant return.

Feb, 2024

the Fashion Spot

I really like it. only wish the transition of what could be two different collections wasn't so abrupt because both work greatly for me.

Feb, 2024

the Fashion Spot

If the styling wasn't such a mess, and some of the looks were pulled back in terms of layering, there's a decent collection in here somewhere.

Feb, 2024

the Fashion Spot

A bunch of Galliano esque redeuxs with only a sliver of the passion. i don't mind someone being heavily inspired by the king (i encourage it), but if you're gonna do it, you better do it right. this has zero passion or sincerity. it's half-***ed galliano with all the wrong textiles, colours and silhouettes.

Feb, 2024