Onia

Under the Radar

Trendiness score

50 of 100

Popularity score

50 of 100

0

Brand fans

37

Product saves

New York

https://onia.com

Style keywords

Minimalist

Luxury

Contemporary

Functional

Sophisticated

About the brand

Onia is a luxury lifestyle brand founded in 2009 by native New Yorkers Carl Cunow and Nathan Romano, specializing in minimalist and high-quality swimwear and resort wear. The brand name, meaning "sailboat" in Hebrew, reflects the founders' vision of creating functional, well-crafted pieces that embody both beauty and purpose. Born from the recognition of a significant gap in the contemporary swimwear market, Onia was designed specifically for the modern traveler who demands both style and functionality. What began as just two styles of men's swim shorts has evolved into a comprehensive collection featuring clean lines, sophisticated color palettes, and premium fabrics that transition seamlessly from beach to city. The brand's commitment to fine craftsmanship, versatile design, and comfortable fit has made it a favorite among discerning customers who value timeless, well-constructed pieces for travel and leisure.

New York

https://onia.com

Instagram

92k followersOpen in app

What people are saying

Magasin

Also among those mentioned were... Onia, Norma Kamali, Araks, and Toteme.

Jun, 2025

ELLE

While Onia may have built its following because of its elegant basics, the brand's swimwear deserves just as much buzz, if not more. With a wide selection of one-piece suits featuring clean-cut silhouettes and contemporary details (e.g., keyhole cutouts, contrast piping, or distinct bows), you will surely find a suit that will become a staple in your wardrobe here.

May, 2025

I was impressed with the quality on their shorts and lightweight long sleeve shirts. I still have them in regular rotation during the summer.

Apr, 2024

This brand is frustrating- they're pretty good quality and do some fun designs/styles that are kind of rare. But the retail prices are crazy.

Jul, 2025

Onia can be really hit or miss---I have a lot of their stuff but it's never at the top of the rotation. One thing to know is that their clothes are pretty much 100% labeled hand wash only for some reason.

Jul, 2025

It was hit or miss for me. The swim trunks I bought last time are fantastic and so was a basic white tee I got. The three other tops were a bizarre fit. Either way too baggy or way too tight. All of which were the same size.

Apr, 2024

I bought an Onia shirt and shorts from Neiman Marcus, and the shirt was okay, slightly better than average, and the shorts were good in terms of quality but they were so awkward looking and uncomfortable.

Jul, 2025

$175 MSRP for standard swim trunks is hysterical.

Jul, 2025

I like the linen shorts I have from them, but they are absolutely, 100% see through... in virtually any lighting. In bright fluorescent lights, you can legit see my leg hairs if you're close enough.

Jul, 2025

I hate everything I bought from the sample sales last year, but maybe just my own experience. Who would ever pay full price for these...

Apr, 2024

Magasin

Also among those mentioned were... Onia, Norma Kamali, Araks, and Toteme.

Jun, 2025

ELLE

While Onia may have built its following because of its elegant basics, the brand's swimwear deserves just as much buzz, if not more. With a wide selection of one-piece suits featuring clean-cut silhouettes and contemporary details (e.g., keyhole cutouts, contrast piping, or distinct bows), you will surely find a suit that will become a staple in your wardrobe here.

May, 2025

I was impressed with the quality on their shorts and lightweight long sleeve shirts. I still have them in regular rotation during the summer.

Apr, 2024

This brand is frustrating- they're pretty good quality and do some fun designs/styles that are kind of rare. But the retail prices are crazy.

Jul, 2025

Onia can be really hit or miss---I have a lot of their stuff but it's never at the top of the rotation. One thing to know is that their clothes are pretty much 100% labeled hand wash only for some reason.

Jul, 2025

It was hit or miss for me. The swim trunks I bought last time are fantastic and so was a basic white tee I got. The three other tops were a bizarre fit. Either way too baggy or way too tight. All of which were the same size.

Apr, 2024

I bought an Onia shirt and shorts from Neiman Marcus, and the shirt was okay, slightly better than average, and the shorts were good in terms of quality but they were so awkward looking and uncomfortable.

Jul, 2025

$175 MSRP for standard swim trunks is hysterical.

Jul, 2025

I like the linen shorts I have from them, but they are absolutely, 100% see through... in virtually any lighting. In bright fluorescent lights, you can legit see my leg hairs if you're close enough.

Jul, 2025

I hate everything I bought from the sample sales last year, but maybe just my own experience. Who would ever pay full price for these...

Apr, 2024