Asta Resort

Asta Resort brand image
Classic Favorite
Trendiness score
Trendiness score
55 of 100
Popularity score
Popularity score
63 of 100
0
Brand fans
11
Product saves

Style keywords

Resort
Luxury
Crafted
Timeless
Sparkle

About the brand

ASTA RESORT is an Australian luxury swimwear and resort wear brand founded in 2021 by Danish-Australian designer Helena Ammitzboell when she was just 22 years old. Inspired by Helena's Danish heritage and memories of European summers, the brand has experienced meteoric growth from $0 to $10 million in just four years. Originally based in Sydney, ASTA RESORT has since expanded its headquarters to Los Angeles, capturing the attention of celebrities like Bella Hadid, Hailey Bieber, and Margot Robbie. The brand is renowned for its exceptional craftsmanship, working with artisans across Italy, Portugal, and India to create timeless pieces featuring signature jacquard prints, hand-beaded details, and shimmering sequins. ASTA RESORT strays away from fleeting trends, instead focusing on longevity and sophistication while incorporating sustainable practices through recycled fabrics. Each piece is designed to celebrate life's memorable moments, embodying an endless summer aesthetic that resonates with fashion-forward women who love to dress up and be seen.

Sydney, Australia
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What people are saying

DSCENE Magazine

I hope to bring some awareness of the true craftsmanship that goes into these pieces, capturing slow fashion and styles designed to be worn season after season.

May, 2025

Fashcollective

Highlighting hand-beaded embellishments and distinct sequined knits, Asta Resort dedicates itself to providing quality craftsmanship. Such details elevate the luxury feel of their garments, creating a collection that blends practical designs with artisanal touches.

Feb, 2025

Forbes

Our designs stand the test of time with classic cuts, elevated simplicity, and versatile wearability invoking a spirit of playfulness and warmth reminiscent of your favorite childhood holiday destination.

Apr, 2024

Lemon8

The knit is so thin and falls on you that it is just so flattering. I am so glad I got this dress and even though I do not wear a lot of color this just looks great on my skin tone. I would definitely recommend to anyone to try out this brand.

Sep, 2023

Lemon8

I recently purchased the Asta Resort Natalia Dress in chartreuse sequin, and I am in love! The vibrant color is stunning and really stands out at summer parties. While the sequins can be a bit scratchy, the overall breathability of the dress makes up for it.

Sep, 2023

Reddit

Is Asta Resort a good brand btw? Can't seem to find much in terms of reviews.

May, 2024

Reddit

I really want to shop for some cute summery outfits but everything I like on TikTok, Instagram, etc. turns out to be from super expensive brands like Asta Resort, Rat & Boa, Danielle Giuzio, and so on.

Apr, 2024

Byrdie

The three-year-old label made a name for itself with its viscose and lycra-blend swimwear, often crafted in bright hues made for far-flung destinations. Now, Asta is joining forces with designer and CFDA/Vogue Fashion Fund finalist Conley Averett to expand the next collection with knitwear crafted in Portugal from Italian yarn.

Mar, 2024

Revolve

I wanted to looooove this set so bad but way too big (xs) and long - as in too much fabric overall. Looks like it'll pill easy too. So sad it's gorgeous.

Mar, 2025

Revolve

Sequins were falling off right after unwrapping, suuuuper unflattering on and a bit scratchy!!

Feb, 2025

Revolve

This top is definitely not worth $150. It was kind of itchy, ill fitting, and I would worry the fabric would get stretched / lose it's shape due to the knit threads (granted, I don't know this for sure since I ended up returning).

May, 2024

Revolve

cute but i'm 5'5 got a size S and its so crazy long on me it actually works as a maxi dress, also a bit itchy wish it was better quality for the price.

May, 2024

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