Norma Kamali

Style keywords
About the brand
Norma Kamali is an iconic American fashion brand founded by designer and entrepreneur Norma Kamali in 1967 in New York City. With over 57 years in the industry, the brand has consistently pushed boundaries through innovative design and a forward-thinking approach to fashion. Kamali's philosophy centers on creating clothes that make women feel good, combining comfort with style in ways that capture the zeitgeist of each era. The brand is renowned for groundbreaking designs including the famous "Sleeping Bag" Coat (1973), the pioneering "Sweats" collection that launched athleisure in 1980, and influential swimwear including the red one-piece worn by Farrah Fawcett in her iconic poster. Kamali's creations emphasize washable, easy-care garments with a sustainable approach, while her fascination with technology has kept the brand at the forefront of fashion innovation and e-commerce adoption.














