Never Fully Dressed
Style keywords
About the brand
Never Fully Dressed is a British fashion brand founded by Lucy Aylen in 2009, starting from humble beginnings at London's Portobello Road markets. Born from her parents' attic where she sewed and customized samples, the brand has grown into a global phenomenon with nearly 1.3 million Instagram followers and celebrity endorsements from Beyoncé and Kendall Jenner. The brand's mission centers on empowering women through inclusive, eccentric clothing that celebrates every body type. Known for bold, colorful prints and multi-wear styles that can be dressed up or down, Never Fully Dressed offers sizes UK 6-28 (US 2-24) to ensure no woman is left behind. With in-house designed prints, sustainable practices using recycled materials, and a nearly entirely female team, the brand positions itself as the 'hype-girl in the women's loo' – creating pieces that make customers feel fabulous and confident.
