My Beachy Side
Style keywords
About the brand
My Beachy Side is a luxury resortwear brand founded in 2015 by Gamze Ates, former Vogue Turkey editor and serial entrepreneur. The brand represents a new paradigm in sustainable fashion, combining vibrant, playful aesthetics with deep social responsibility. My Beachy Side employs over 500 disadvantaged women across Turkey, including areas with high refugee populations, providing them with steady employment and fair wages. Each piece is handcrafted using traditional Turkish crochet techniques, preserving age-old artisanal skills while breathing new life into them with modern colors and patterns. The brand operates on three core sustainability pillars: social, cultural, and environmental, using locally sourced and repurposed materials. All items are made-to-order in workers' homes, ensuring zero waste production. My Beachy Side gained international recognition through its collaboration with Netflix's 'Emily in Paris,' creating a capsule collection that embodies the show's glamorous French Riviera aesthetic while maintaining the brand's commitment to empowering women and sustainable luxury.
