Moschino Jeans

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Style keywords

Rebellious
Playful
Denim-focused
Ironic
Eclectic

About the brand

Moschino Jeans represents both a historic and contemporary expression of the Italian luxury house's rebellious spirit through denim culture. Originally launched in 1986 by founder Franco Moschino as a casual diffusion line targeting younger audiences, it provided an accessible entry point into the Moschino world while maintaining the brand's whimsical and unconventional design philosophy. The line was rebranded as Love Moschino in 2008, but the concept was revived in 2022 as 'M05CH1N0 JEANS' under Jeremy Scott's creative direction. This contemporary reinterpretation pays homage to denim's cultural significance, from European workwear roots to American pop culture symbolism. The collection features stone-washed, patchwork, and frayed treatments on both traditional denim and unexpected textiles like chambray, cotton, jersey, velvet, and leather. True to Moschino's DNA, the line incorporates tongue-in-cheek irony, trompe l'oeil effects, and cultural commentary, transforming utilitarian workwear into symbols of rebellion and artistic expression through superior craftsmanship.

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