MOSCHINO

Classic Favorite

Trendiness score

34 of 100

Popularity score

87 of 100

0

Brand fans

3

Product saves

Milan, Italy

https://www.moschino.com

Style keywords

playful

irreverent

theatrical

whimsical

satirical

About the brand

Moschino is an Italian luxury fashion house founded in 1983 by Franco Moschino in Milan, known for its bold, irreverent, and theatrical approach to high fashion. Originally conceived as "anti-fashion," the brand emerged as a satirical response to the overly serious fashion world of the 1980s, using humor and wit to challenge conventional luxury norms. Franco Moschino's vision was to inject fun and playfulness into fashion through vibrant colors, whimsical prints, and tongue-in-cheek designs that often parodied other fashion houses. After Franco's death in 1994, the brand continued to evolve under various creative directors, with Jeremy Scott leading since 2013. Under Scott's direction, Moschino has embraced pop culture references, over-the-top aesthetics, and unexpected elements like oversized teddy bears and cartoon motifs. The brand specializes in ready-to-wear, accessories, handbags, and fragrances across multiple lines including the main collection, Boutique Moschino, and Love Moschino.

Milan, Italy

https://www.moschino.com

Instagram

11m followersOpen in app

What people are saying

Vogue Singapore

This season, creative director Adrian Appiolaza amplifies Moschino's core identity, celebrating individuality with a fresh perspective.

Mar, 2025

Harper's Bazaar Arabia

In his first advertising campaign as creative director, Adrian Appiolaza delivered a bonkers but brilliant film that epitomises the maison's irreverent approach to high fashion.

Jul, 2024

Moschino is fun, campy.

May, 2024

The Impression

Moschino always does what it says on the tin – its sometimes surrealist, and sometimes tongue-in-cheek – but it's always representative of its Italian roots.

Feb, 2024

The Fashion Spot

He gets the Moschino values more than Jeremy Scott ever did. Anyone helping the brand turn the page from Scott's trashy taste has my favor.

Feb, 2024

The Fashion Spot

It's classic with a twist, the right dose of humor but also very serious in terms of cut and execution.

Feb, 2024

The Impression

While it still could use some editing and luxury elevation, the excitement and reverence for the brand's archive that was palpable in his first three collections is further into focus and given a sharper directional statement.

Oct, 2025

Quality seems fine but I really wanted it for display.

May, 2024

W Magazine

There is a certain campy element that is intrinsic to the brand.

Feb, 2024

W Magazine

Overall, the collection skewed more everyday and more wearable than Scott-era Moschino. It was less about extremes and focused on the real world.

Feb, 2024

REVIEWS.io

I WISH I COULD GIVE NO STARS! THE WORST COMPANY I HAVE EVER DEALT WITH IN MY LIFE. I purchased an order and requested a return label. They refuse to answer the phone, return a call, or send a return label after multiple emails.

Feb, 2025

I love a fun quirky bag, but I can't justify it for those prices.

Oct, 2024

Vogue Singapore

This season, creative director Adrian Appiolaza amplifies Moschino's core identity, celebrating individuality with a fresh perspective.

Mar, 2025

Harper's Bazaar Arabia

In his first advertising campaign as creative director, Adrian Appiolaza delivered a bonkers but brilliant film that epitomises the maison's irreverent approach to high fashion.

Jul, 2024

Moschino is fun, campy.

May, 2024

The Impression

Moschino always does what it says on the tin – its sometimes surrealist, and sometimes tongue-in-cheek – but it's always representative of its Italian roots.

Feb, 2024

The Fashion Spot

He gets the Moschino values more than Jeremy Scott ever did. Anyone helping the brand turn the page from Scott's trashy taste has my favor.

Feb, 2024

The Fashion Spot

It's classic with a twist, the right dose of humor but also very serious in terms of cut and execution.

Feb, 2024

The Impression

While it still could use some editing and luxury elevation, the excitement and reverence for the brand's archive that was palpable in his first three collections is further into focus and given a sharper directional statement.

Oct, 2025

Quality seems fine but I really wanted it for display.

May, 2024

W Magazine

There is a certain campy element that is intrinsic to the brand.

Feb, 2024

W Magazine

Overall, the collection skewed more everyday and more wearable than Scott-era Moschino. It was less about extremes and focused on the real world.

Feb, 2024

REVIEWS.io

I WISH I COULD GIVE NO STARS! THE WORST COMPANY I HAVE EVER DEALT WITH IN MY LIFE. I purchased an order and requested a return label. They refuse to answer the phone, return a call, or send a return label after multiple emails.

Feb, 2025

I love a fun quirky bag, but I can't justify it for those prices.

Oct, 2024