Molly Goddard

Classic Favorite

Trendiness score

50 of 100

Popularity score

65 of 100

1

Brand fans

7

Product saves

Ronnie favorited this brand

London

https://mollygoddard.com

Style keywords

Maximalist

Colorful

Voluminous

Playful

Feminine

About the brand

Molly Goddard is a London-based fashion designer who accidentally launched her eponymous brand after graduating from Central Saint Martins in 2012. What began as a DIY show in a church hall with friends as models quickly evolved into a globally recognized label when retailers immediately placed orders following her debut presentation. The brand emerged from Goddard's personal desire to create clothes she couldn't find elsewhere, stemming from her teenage years of sewing dresses for weekend clubbing. Known for her signature tulle creations, voluminous silhouettes, and bold color combinations, Molly Goddard has redefined feminine dressing through an anti-silhouette approach that prioritizes comfort and self-expression over traditional body-conforming shapes. Her designs feature frothy frills, maximalist textures, and fearless color clashing, creating pieces that are simultaneously girly and empowering. The brand has gained international acclaim through high-profile placements, including Villanelle's iconic pink dress in 'Killing Eve,' and continues to champion wearability and the joy of dressing above mere fashion spectacle.

London

https://mollygoddard.com

Instagram

371k followersOpen in app

What people are saying

Such gorgeous bags i really love the red+pink one. Maybe i'll get it if it ever goes on sale. Not in my budget for rn :(

Sep, 2025

New York Magazine

Like Goddard's clothes, the collection is fun and playful and at times even glamorous — the Ruffle Baggu in solid black would make an excellent going-out bag.

Sep, 2025

New York Magazine

It's so sophisticated and understated, while also being a bit silly.

Sep, 2025

The Daily Beast

Regardless of whether this was originally intended to be our final farewell to Carrie, having her sport a voluminous Molly Goddard confection is a full-circle moment. Sure, this tutu is far more outrageous in size than the OG white garment that SATC costume designer Patricia Field famously found in a $5 bargain bin in 1997, but the connection is undeniable.

Aug, 2025

Evening Standard

The outcome is shoes that are wearable, fun, with a much-needed sense of humour and I think still very elegant!

Sep, 2020

Molly Goddard doesnt prioritize functionality, she prioritizes aesthetic.

Sep, 2025

PatternReview.com

Actually Molly Goddard, the designer, was very interested in smocking--I don't think these are ruched or elasticated, I think they are actually smocked. It doesn't mean you have to, just...that's likely how the original was made.

Oct, 2024

I got this today and while I love it, I also wish I didn't pay that much for it?

Sep, 2025

I'm so sad that this strap length seems like a step backwards for size inclusivity from my favorite brand.

Sep, 2025

YouTube

i honestly don't think they're worth $1,400 y'all cuz like I said that's somebody's stemi check somebody's rent somebody's groceries.

Mar, 2021

Such gorgeous bags i really love the red+pink one. Maybe i'll get it if it ever goes on sale. Not in my budget for rn :(

Sep, 2025

New York Magazine

Like Goddard's clothes, the collection is fun and playful and at times even glamorous — the Ruffle Baggu in solid black would make an excellent going-out bag.

Sep, 2025

New York Magazine

It's so sophisticated and understated, while also being a bit silly.

Sep, 2025

The Daily Beast

Regardless of whether this was originally intended to be our final farewell to Carrie, having her sport a voluminous Molly Goddard confection is a full-circle moment. Sure, this tutu is far more outrageous in size than the OG white garment that SATC costume designer Patricia Field famously found in a $5 bargain bin in 1997, but the connection is undeniable.

Aug, 2025

Evening Standard

The outcome is shoes that are wearable, fun, with a much-needed sense of humour and I think still very elegant!

Sep, 2020

Molly Goddard doesnt prioritize functionality, she prioritizes aesthetic.

Sep, 2025

PatternReview.com

Actually Molly Goddard, the designer, was very interested in smocking--I don't think these are ruched or elasticated, I think they are actually smocked. It doesn't mean you have to, just...that's likely how the original was made.

Oct, 2024

I got this today and while I love it, I also wish I didn't pay that much for it?

Sep, 2025

I'm so sad that this strap length seems like a step backwards for size inclusivity from my favorite brand.

Sep, 2025

YouTube

i honestly don't think they're worth $1,400 y'all cuz like I said that's somebody's stemi check somebody's rent somebody's groceries.

Mar, 2021