Founded in 2010 by Creative Director Gül Ağış, Lug Von Siga is a contemporary fashion brand from Istanbul named after the acronym of its founder's name. The brand celebrates its rich Turkish cultural heritage while maintaining a global perspective, creating collections that blend folkloric references, traditional embroideries, and fabric manipulation techniques with modern sensibilities. Ağış, who studied fashion design in Milan and worked with renowned fashion houses, brings international experience to showcase Turkish craftsmanship worldwide. Lug Von Siga creates versatile and elegant pieces for dynamic women who enjoy mixing and matching their wardrobes. Each collection tells a story, combining sportswear-inspired, casual, and elegant pieces enriched with embellishments and exclusively designed prints. The brand's philosophy centers on sustainability, using vegan fabrics and eco-friendly practices while maintaining deep respect for cultural heritage. With 90% of collections purchased internationally through prestigious stockists like Net-a-Porter and MATCHESFASHION, Lug Von Siga has successfully established itself as a global ambassador for Turkish design.