Lovers + Friends is a Los Angeles-based womenswear brand founded by LA natives Raissa Gerona and Mitch Moseley. The brand emerged from necessity when both designers' individual clothing lines became unsustainable during the recession, prompting them to join forces and create something new together. The brand name originated from Raissa's horoscope, which warned her to "watch out for friends + lovers," inspiring the catchy moniker that would define their label. Los Angeles' laid-back aesthetic heavily influences Lovers + Friends, with the brand becoming a favorite among fashion influencers and West Coast It-Girls. The label specializes in effortlessly chic clothing that brings a subtle edge to classic California style. Collections feature romantic elements like creams and pale pinks, stunning scarf prints, and intricate embroidery, creating trendsetting separates and dresses perfect for the modern, style-conscious woman. From humble beginnings with just 1.5k Instagram followers, the brand has grown to over 224k followers through strategic influencer partnerships.