Jacquemus



Style keywords
About the brand
Jacquemus is a French fashion house founded in 2009 by Simon Porte Jacquemus in Paris. Named after his mother's maiden name as a heartfelt tribute following her tragic death, the brand represents both a personal homage and an ode to the designer's Southern French roots. Born in 1990 in Salon-de-Provence, Jacquemus moved to Paris at just 18 years old to pursue his fashion dreams, eventually launching his eponymous label at age 19. The brand is renowned for its minimalist yet bold aesthetic, characterized by deconstructed silhouettes and surrealist elements that blend Parisian sophistication with countryside charm. Jacquemus gained international recognition with the 2017 debut of Le Chiquito, the viral micro handbag collection that sparked a global trend. Known for spectacular runway shows in unexpected locations—from lavender fields to pink runways—and a strong social media presence, Jacquemus has become a trendsetting force in contemporary fashion, offering an accessible luxury approach that celebrates French culture and universal beauty.