Hunza G

Classic Favorite

Trendiness score

57 of 100

Popularity score

74 of 100

1

Brand fans

5

Product saves

Ronnie favorited this brand

London

https://www.hunzag.com

Style keywords

Minimalist

Inclusive

Retro

Sculpting

Timeless

About the brand

Hunza G is a British swimwear brand that seamlessly blends 1980s heritage with modern body-positive design. Originally founded as Hunza in 1984 by Peter Meadows in London, the brand gained iconic status when Julia Roberts wore their electric blue mini dress in Pretty Woman (1990). After lying dormant, designer Georgiana Huddart relaunched it as Hunza G in 2015, reimagining the brand for contemporary women while preserving its signature elements. The brand revolutionized swimwear through its proprietary Original Crinkle™ fabric - a textured, ultra-stretch material crafted with over nine million stitches per swimsuit that sculpts, supports, and adapts to different body types. This technical innovation enables Hunza G's groundbreaking one-size-fits-all approach (typically fitting US sizes 2-12), making luxury swimwear accessible to diverse body shapes without compromising style, comfort, or performance. With clean lines, flattering cuts, and timeless simplicity, Hunza G has become a celebrity favorite and modern icon in the swimwear industry.

London

https://www.hunzag.com

Instagram

547k followersOpen in app

What people are saying

Cosmopolitan

What I love most is how Hunza G's signature one-size-fits-most design really does adapt to your shape. It's flattering, forgiving, and feels like it truly grows with you.

Sep, 2025

Cosmopolitan

The fabric is thicker than most others I've tried, made from a tightly compressed, ultra-soft material that hugs your body without feeling restrictive.

Sep, 2025

Cosmopolitan

I've always loved the look of Hunza G swimwear, but it never occurred to me that they would fit my curvy size 16 body. So, when I got the chance to try out both a swimsuit and a bikini, I was elated... It was super flattering on my front and gave my cleavage a good perk up, too.

Sep, 2025

The Quality Edit

If you haven't felt Hunza G's Original Crinkle™ fabric, you're missing out. It's soft, sculpting, and breathable, moving with you instead of against you.

Feb, 2025

The Quality Edit

Unlike swimsuits that dig, sag, or mysteriously stop fitting after a season, these are designed to move with you and last. Yes, they're an investment, but one that pays off. The material holds up, the fit stays flawless, and the cost per wear? Totally justifiable when you realize you'll be reaching for these suits again and again.

Feb, 2025

Not very resonably priced but I bought a few suits from the brand Hunza G. It's “one size fits all” which usually I think is a scam, but it's this amazing stretchy crinkle material. My sisters and I are all different sizes (ranging small to X Large) and we all fit in the same one! It was wild. I think it's worth the cost because you can wear it while pregnant, but also afterwards too :).

Jun, 2024

The Strategist

The Hunza G suit is the most compressive of the suits I tried. It's more shaping and smoothing around my belly, and more supportive in the bust. However, it's also less comfortable and casual feeling. It doesn't feel too tight, but I can tell it is holding me in.

Aug, 2024

The Strategist

At first I was disappointed that this suit didn't feel as soft as the others; it's actually kind of crunchy feeling. But after wearing it and the others several times in and out of a pool and at the beach, I realized the stiffer texture helps protect the material from snags and makes it dry faster.

Aug, 2024

The Quality Edit

But here's your PSA: C cup and above, beware. Though this one-size bikini is gorgeous and the bottoms fit like a glove, the top isn't exactly for my fellow big-chested girlies. Strapless tops can be tricky for us to swim in generally, but if you're looking for a set that's cute and more lounge over swim, this is hands-down a great read-and-tan suit.

Feb, 2025

Just realized this is happening to all my Hunza G suits and I've worn them like 3 times also…. bought them on Farfetch. I'm literally at the beginning of my vacation, went to the beach for the first time and this $200 one piece just fell apart before I even sat down.

Apr, 2024

I've had both and prefer l and b. Hunza g doesn't fit me properly, straps fall down on swimsuits, too wide and long and I'm small. Strapless Bikini top just end up as nipple covers because the fabric just wants to go to original size, wouldn't waste the money.

Feb, 2024

Swimwear worn three times and elastic threads broke in three places losing the crinkle effect and becoming transparent. Contacted Hunza G and was told to they do not provide warranty for items not bought directly on their website. Will not buy this product again.

Sep, 2023

Cosmopolitan

What I love most is how Hunza G's signature one-size-fits-most design really does adapt to your shape. It's flattering, forgiving, and feels like it truly grows with you.

Sep, 2025

Cosmopolitan

The fabric is thicker than most others I've tried, made from a tightly compressed, ultra-soft material that hugs your body without feeling restrictive.

Sep, 2025

Cosmopolitan

I've always loved the look of Hunza G swimwear, but it never occurred to me that they would fit my curvy size 16 body. So, when I got the chance to try out both a swimsuit and a bikini, I was elated... It was super flattering on my front and gave my cleavage a good perk up, too.

Sep, 2025

The Quality Edit

If you haven't felt Hunza G's Original Crinkle™ fabric, you're missing out. It's soft, sculpting, and breathable, moving with you instead of against you.

Feb, 2025

The Quality Edit

Unlike swimsuits that dig, sag, or mysteriously stop fitting after a season, these are designed to move with you and last. Yes, they're an investment, but one that pays off. The material holds up, the fit stays flawless, and the cost per wear? Totally justifiable when you realize you'll be reaching for these suits again and again.

Feb, 2025

Not very resonably priced but I bought a few suits from the brand Hunza G. It's “one size fits all” which usually I think is a scam, but it's this amazing stretchy crinkle material. My sisters and I are all different sizes (ranging small to X Large) and we all fit in the same one! It was wild. I think it's worth the cost because you can wear it while pregnant, but also afterwards too :).

Jun, 2024

The Strategist

The Hunza G suit is the most compressive of the suits I tried. It's more shaping and smoothing around my belly, and more supportive in the bust. However, it's also less comfortable and casual feeling. It doesn't feel too tight, but I can tell it is holding me in.

Aug, 2024

The Strategist

At first I was disappointed that this suit didn't feel as soft as the others; it's actually kind of crunchy feeling. But after wearing it and the others several times in and out of a pool and at the beach, I realized the stiffer texture helps protect the material from snags and makes it dry faster.

Aug, 2024

The Quality Edit

But here's your PSA: C cup and above, beware. Though this one-size bikini is gorgeous and the bottoms fit like a glove, the top isn't exactly for my fellow big-chested girlies. Strapless tops can be tricky for us to swim in generally, but if you're looking for a set that's cute and more lounge over swim, this is hands-down a great read-and-tan suit.

Feb, 2025

Just realized this is happening to all my Hunza G suits and I've worn them like 3 times also…. bought them on Farfetch. I'm literally at the beginning of my vacation, went to the beach for the first time and this $200 one piece just fell apart before I even sat down.

Apr, 2024

I've had both and prefer l and b. Hunza g doesn't fit me properly, straps fall down on swimsuits, too wide and long and I'm small. Strapless Bikini top just end up as nipple covers because the fabric just wants to go to original size, wouldn't waste the money.

Feb, 2024

Swimwear worn three times and elastic threads broke in three places losing the crinkle effect and becoming transparent. Contacted Hunza G and was told to they do not provide warranty for items not bought directly on their website. Will not buy this product again.

Sep, 2023