Seafolly

Fashion Powerhouse

Trendiness score

62 of 100

Popularity score

72 of 100

0

Brand fans

6

Product saves

Sydney, Australia

https://au.seafolly.com

Style keywords

Australian

Beach-lifestyle

Fashion-forward

Confident

Innovative

About the brand

Seafolly is an iconic Australian swimwear brand founded in 1975 by Peter and Yvonne Halas on the beaches of Sydney. Born from the vibrant Australian beach culture, Seafolly has been connecting women worldwide through innovative swimwear that prioritizes fit above all else. The brand embodies the fiery spirit of the Australian sun and refreshing optimism of the ocean, creating collections that inspire confidence for women of all body types. Seafolly pioneered industry innovations including selling bikinis as separates rather than sets and introducing lycra into swimwear collections during the 1980s. With a legacy spanning nearly 50 years, the brand has featured renowned ambassadors like Miranda Kerr, Gigi Hadid, and Jessica Hart. The name itself reflects the brand's essence - 'sea' representing the beach lifestyle and 'folly' embodying the distinctive Australian attitude. Today, Seafolly operates globally with stores across Australia, the United States, and Singapore, maintaining its position as Australia's most recognized swimwear brand.

Sydney, Australia

https://au.seafolly.com

Instagram

515k followersOpen in app

What people are saying

Seafolly US

I absolutely love this dress. The material feels beautiful on your skin and it looks great as a casual outfit or an elegant summer outing dress.

Oct, 2025

The Guardian

Classic but with a literal twist, this bikini from Australian brand Seafolly offers more coverage than most. The twist halterneck is flattering and fashion-forward, without being remotely fussy.

Jun, 2025

John Lewis

Although there are cheaper swimming costumes than this one, the cut and fit of this one is worth paying extra for. The quality is second to none.

Mar, 2025

InStyle Australia

These are timeless designs that you won't fall out of love with next season and because they're made from high-quality fabrics, you really will be able to live in them just as we know you'll want to.

Nov, 2024

ProductReview.com.au

The fit is always good, and the quality of the fabrics is high, my older pieces are still in such great condition.

Oct, 2024

Hellloooo I swear by Seafolly, I grew up in Australia and they are not only stylish and quick drying but they last years. Not the cheapest, but worth it ✨.

Jun, 2024

YouTube

the material is also nice and thick

Mar, 2024

I got some Seafolly bikinis on sale in a size 14 which I love, and some rashvests. But I do find Seafolly to be a little hit and miss. I tried on a size 12 one piece and it felt a little short, yet a size 14 one piece swims on me.

Dec, 2024

Quality is usually good but I did buy a bikini set last year that started to wear away very quickly but they replaced them for me so that's good.

Aug, 2024

ProductReview.com.au

Poorest quality , high price. $160 Bikini even last 4 wears! Criminal..

Feb, 2025

ProductReview.com.au

I've always loved Seafolly but their quality and service has taken a real dive. I bought bathers for my daughter and after just 2 wears the letters came off and the dye ran significantly. I contacted them and they refused to assist...

Oct, 2024

As an aside I saw seafolly bikini bottoms are $99 now. So much for that. I swear they were $65 last year.

Aug, 2024

Seafolly US

I absolutely love this dress. The material feels beautiful on your skin and it looks great as a casual outfit or an elegant summer outing dress.

Oct, 2025

The Guardian

Classic but with a literal twist, this bikini from Australian brand Seafolly offers more coverage than most. The twist halterneck is flattering and fashion-forward, without being remotely fussy.

Jun, 2025

John Lewis

Although there are cheaper swimming costumes than this one, the cut and fit of this one is worth paying extra for. The quality is second to none.

Mar, 2025

InStyle Australia

These are timeless designs that you won't fall out of love with next season and because they're made from high-quality fabrics, you really will be able to live in them just as we know you'll want to.

Nov, 2024

ProductReview.com.au

The fit is always good, and the quality of the fabrics is high, my older pieces are still in such great condition.

Oct, 2024

Hellloooo I swear by Seafolly, I grew up in Australia and they are not only stylish and quick drying but they last years. Not the cheapest, but worth it ✨.

Jun, 2024

YouTube

the material is also nice and thick

Mar, 2024

I got some Seafolly bikinis on sale in a size 14 which I love, and some rashvests. But I do find Seafolly to be a little hit and miss. I tried on a size 12 one piece and it felt a little short, yet a size 14 one piece swims on me.

Dec, 2024

Quality is usually good but I did buy a bikini set last year that started to wear away very quickly but they replaced them for me so that's good.

Aug, 2024

ProductReview.com.au

Poorest quality , high price. $160 Bikini even last 4 wears! Criminal..

Feb, 2025

ProductReview.com.au

I've always loved Seafolly but their quality and service has taken a real dive. I bought bathers for my daughter and after just 2 wears the letters came off and the dye ran significantly. I contacted them and they refused to assist...

Oct, 2024

As an aside I saw seafolly bikini bottoms are $99 now. So much for that. I swear they were $65 last year.

Aug, 2024