Hansen + Gretel

Under the Radar

Trendiness score

47 of 100

Popularity score

57 of 100

0

Brand fans

1

Product saves

Australia

https://hansenandgretel.com

Style keywords

Feminine

Sharp

Masculine

Classic

Ethereal

About the brand

Hansen & Gretel is an Australian fashion label founded by creative director Ainsley Hansen in 2012, representing one of the largest stocked boutique brands in Australia with international expansion beginning in 2022. The brand's design philosophy centers on "femininity with bite" – creating sharp, uncomplicated pieces that complement the female form while incorporating subtle masculine accents. The brand name itself embodies this duality, with "Hansen" paying homage to the designer's father and representing the mannish trace, while "Gretel" symbolizes womanhood and the female journey that remains a prevalent theme throughout each collection. Hansen & Gretel focuses on producing quality luxury pieces in classic silhouettes, featuring an ethereal strength that caters to every occasion while remaining accessible to diverse statuses, ages, and budgets.

Australia

https://hansenandgretel.com

Instagram

150k followersOpen in app

What people are saying

Laneway Boutique

Known for its effortless and versatile designs, the brand offers a mix of chic, wearable pieces featuring soft fabrics, delicate prints, and thoughtful details.

Oct, 2025

Hansen & Gretel

Applauded as an accessible brand, appealing to all statuses, ages and budgets.

Oct, 2025

Wanderlog

Customers praise the well-made clothing that lasts for years, the beautiful selection of items at reasonable prices, and the outstanding customer service.

Oct, 2025

Hansen and Gretel are ultimate cool girl vibes, too.

Jan, 2024

KRYSTIES Boutique

Hansen and Gretel's design ethos encompasses a certain 'femininity with bite'. Sharp, uncomplicated, and cut to compliment the female form, but often underscored with a masculine accent.

Oct, 2025

It's a Hansen & Gretel dress. I tried it on at Mode Sportif but am sadly too short for it to look any good on me.

Aug, 2025

Hansen and Gretel (AU) - I don't think their current season really fits the bill but it's worth keeping tabs on their collections.

Nov, 2024

Hansen and gretel use silk

Apr, 2024

Wanderlog

I had a terrible experience and want to warn others so they don't get scammed like I did. I purchased a lovely top online and unfortunately it didn't fit me. When I returned it, the company accused me of sending back underwear with the top, which is absolutely false. They refused to process my refund and sent the top back to me.

Oct, 2025

Free People

Runs about 3 sizes small ordered the large and couldnt even get the top around my torso. had my little sister try it on who is an XS and it fit her like a glove. skirt however was true to size which is frustrating

Oct, 2025

Laneway Boutique

Known for its effortless and versatile designs, the brand offers a mix of chic, wearable pieces featuring soft fabrics, delicate prints, and thoughtful details.

Oct, 2025

Hansen & Gretel

Applauded as an accessible brand, appealing to all statuses, ages and budgets.

Oct, 2025

Wanderlog

Customers praise the well-made clothing that lasts for years, the beautiful selection of items at reasonable prices, and the outstanding customer service.

Oct, 2025

Hansen and Gretel are ultimate cool girl vibes, too.

Jan, 2024

KRYSTIES Boutique

Hansen and Gretel's design ethos encompasses a certain 'femininity with bite'. Sharp, uncomplicated, and cut to compliment the female form, but often underscored with a masculine accent.

Oct, 2025

It's a Hansen & Gretel dress. I tried it on at Mode Sportif but am sadly too short for it to look any good on me.

Aug, 2025

Hansen and Gretel (AU) - I don't think their current season really fits the bill but it's worth keeping tabs on their collections.

Nov, 2024

Hansen and gretel use silk

Apr, 2024

Wanderlog

I had a terrible experience and want to warn others so they don't get scammed like I did. I purchased a lovely top online and unfortunately it didn't fit me. When I returned it, the company accused me of sending back underwear with the top, which is absolutely false. They refused to process my refund and sent the top back to me.

Oct, 2025

Free People

Runs about 3 sizes small ordered the large and couldnt even get the top around my torso. had my little sister try it on who is an XS and it fit her like a glove. skirt however was true to size which is frustrating

Oct, 2025