H2OFagerholt is a Danish contemporary fashion label born from a collaboration between established sportswear brand H2O and the mother-daughter design team Julie and Bex Fagerholt. Founded in 2019 and based in Copenhagen, the brand emerged from a seasonal collaboration that evolved into a full fashion house. Julie Fagerholt, a renowned Danish designer and winner of Designer of the Year at the Elle Style Awards Denmark 2018, partnered with H2O after leaving her namesake brand following over 20 years in the industry. The collaboration combines H2O's technical expertise and 40-year heritage in Danish sportswear with the Fagerholts' distinctive aesthetic vision. H2OFagerholt embodies the belief that functionality and aesthetics shouldn't be mutually exclusive, creating contemporary activewear that seamlessly transitions from workout to everyday wear. The brand champions Scandinavian design sensibilities, emphasizing climate-conscious practices, weather-ready functionality, and urban elegance that adapts to the dynamic pulse of modern life.