Ducie

Style keywords
About the brand
Founded in 2004 by Ducie Keam-George, DUCIE began as a market stall in London's iconic Portobello Market and has evolved into an internationally recognized luxury fashion label. The brand seamlessly blends contemporary design with timeless elegance, creating distinctive feminine pieces that celebrate freedom and adventure. Inspired by Keam-George's mother's native Barbados, DUCIE collections embody sunshine and joy while maintaining London's signature urban edge with vibrant pops of color. Known for statement accessories, luxurious outerwear including iconic trenches and bombers, and beautifully crafted footwear, the brand has garnered a cult following among celebrities like Sienna Miller and Poppy Delevingne. DUCIE operates as a responsible fashion label, focusing on natural fibers and sustainability while creating trend-transcending pieces designed to last. The brand represents a love letter to London street style, perfectly meshing classic shapes with contemporary urban vibes that appeal to fashion enthusiasts worldwide.










