Common Projects

Classic Favorite

Trendiness score

50 of 100

Popularity score

75 of 100

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New York City

https://www.commonprojects.com

Style keywords

Minimalist

Luxury

Clean

Understated

Timeless

About the brand

Common Projects is an American luxury footwear brand founded in 2004 by Prathan Poopat, a former art director at V Magazine, and Flavio Girolami, an Italian brand consultant. The duo met in New York's East Village and shared a vision of creating premium casual sneakers that bridged the gap between luxury brands like Gucci and athletic brands like Nike. Their inaugural model, the Achilles, challenged an Italian dress shoe factory to produce their first sneaker, resulting in a completely unbranded, minimalist design. Operating from New York City while manufacturing in Italy's Marche region, Common Projects uses premium Italian leather and hand-stitching techniques. The brand is renowned for its distinctive gold foil numbering system on each shoe's heel, indicating style, size, and color. Since launching, Common Projects has expanded to include various silhouettes and introduced women's footwear in 2009, all maintaining their signature clean, understated aesthetic that has earned cult status among fashion enthusiasts.

New York City

https://www.commonprojects.com

Instagram

305k followersOpen in app

What people are saying

Men's Health

I've had a pair in my closet for almost four years now, and I rotate them through my office-ready outfits—whether it's chinos, tailored jeans, or even a relaxed blazer. Initially, its leather material felt a little stiff and required a short break-in period before feeling truly comfortable.

Sep, 2025

Thingtesting

The Achilles is the gold standard of minimalist sneakers. Clean lines, perfect proportions, and just enough detail—the silhouette does all the talking. They elevate everything: jeans, trousers, even a suit. I've tried others, but nothing wears in as gracefully or feels as quietly confident as a pair of Common Projects.

Jun, 2025

The profile on common projects is very good and quite unique in how similar it is to a dress shoe! I have about 6 pairs in various colours and condition - they last well (5+ years regularly use) and are worth the money.

Mar, 2025

I have common projects, I think they are worth it because they last a long time, never go out of style, and are THE white sneaker.

Dec, 2024

YouTube

There are few other shoes that I've ever worn that last long enough for me to extract every penny out of the initial investment. Nothing in my wardrobe is as versatile to wear in such a high range of styles, social settings and weather conditions. It is the only shoe I have ever worn to a wedding but also ran five miles in.

Dec, 2024

wit & whimsy

The sneakers did take a bit of breaking in but once I did so they've been a dream ever since. I wear them almost always when I am traveling due to their comfort and my favorite part is that the style allows them to be worn with everything from jeans and shorts to dresses and midi skirts.

Aug, 2024

wit & whimsy

Because of their sleek profile I find them a lot more elevated than a lot of other white sneakers I see on the market. They feel less casual than say, a Veja sneaker, too which means I can pair them with dresses without feeling frumpy.

Aug, 2024

Who What Wear

While traveling across the country, Nicole Kidman was photographed at the airport in cuffed jeans and a collared cardigan, which she styled with the Common Projects' timeless Achilles sneakers.

Jan, 2025

I bought these Common Projects Black Leather Chelsea Boots with a crepe sole from Nordstrom for around 700$. They are absolutely comfortable and I love the look and feel. But I'm having buyers remorse mostly because of the price.

Dec, 2024

I just tried on a pair and thought they were very comfortable, but the tongue was very stiff and unyielding. Has anyone noticed this and if so does it get better?

Oct, 2024

Common projects aren't ever worth it imo. The point is that spending 500 dollars on a pair of common projects won't get you anything that spending less on something as good or better will get you.

Aug, 2025

I picked them up around this much and eventually sold them when they were two big. I really liked them but man, they are not that comfortable.

Jul, 2025

Men's Health

I've had a pair in my closet for almost four years now, and I rotate them through my office-ready outfits—whether it's chinos, tailored jeans, or even a relaxed blazer. Initially, its leather material felt a little stiff and required a short break-in period before feeling truly comfortable.

Sep, 2025

Thingtesting

The Achilles is the gold standard of minimalist sneakers. Clean lines, perfect proportions, and just enough detail—the silhouette does all the talking. They elevate everything: jeans, trousers, even a suit. I've tried others, but nothing wears in as gracefully or feels as quietly confident as a pair of Common Projects.

Jun, 2025

The profile on common projects is very good and quite unique in how similar it is to a dress shoe! I have about 6 pairs in various colours and condition - they last well (5+ years regularly use) and are worth the money.

Mar, 2025

I have common projects, I think they are worth it because they last a long time, never go out of style, and are THE white sneaker.

Dec, 2024

YouTube

There are few other shoes that I've ever worn that last long enough for me to extract every penny out of the initial investment. Nothing in my wardrobe is as versatile to wear in such a high range of styles, social settings and weather conditions. It is the only shoe I have ever worn to a wedding but also ran five miles in.

Dec, 2024

wit & whimsy

The sneakers did take a bit of breaking in but once I did so they've been a dream ever since. I wear them almost always when I am traveling due to their comfort and my favorite part is that the style allows them to be worn with everything from jeans and shorts to dresses and midi skirts.

Aug, 2024

wit & whimsy

Because of their sleek profile I find them a lot more elevated than a lot of other white sneakers I see on the market. They feel less casual than say, a Veja sneaker, too which means I can pair them with dresses without feeling frumpy.

Aug, 2024

Who What Wear

While traveling across the country, Nicole Kidman was photographed at the airport in cuffed jeans and a collared cardigan, which she styled with the Common Projects' timeless Achilles sneakers.

Jan, 2025

I bought these Common Projects Black Leather Chelsea Boots with a crepe sole from Nordstrom for around 700$. They are absolutely comfortable and I love the look and feel. But I'm having buyers remorse mostly because of the price.

Dec, 2024

I just tried on a pair and thought they were very comfortable, but the tongue was very stiff and unyielding. Has anyone noticed this and if so does it get better?

Oct, 2024

Common projects aren't ever worth it imo. The point is that spending 500 dollars on a pair of common projects won't get you anything that spending less on something as good or better will get you.

Aug, 2025

I picked them up around this much and eventually sold them when they were two big. I really liked them but man, they are not that comfortable.

Jul, 2025