GHOUD is a young Venetian footwear brand founded in 2017, specializing in high-quality trainers that embody hedonistic minimalism and the spirit of Venice. The brand name derives from the Flemish word for 'gold,' reflecting their commitment to gold-standard footwear crafted with traditional Italian artisanship and premium materials. GHOUD eliminates over-accessorized branding, instead focusing on letting product quality speak for itself while revealing deep connections to Venice's millennial culture. Each pair is designed in their Venice workshop and handmade in the same area, combining ornamental elements with functional purposes. The brand creates culturally distinctive products that push boundaries in the independent sneaker market, featuring clean designs with retro influences, contrasting colors, and different leather textures for a contemporary color-block aesthetic. GHOUD targets both men and women in the accessible luxury segment, with distribution across Europe, focusing on thoughtful, meaningful, and lasting aesthetics that balance elegance with urban contemporary style.