BELLA FREUD
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About the brand
Founded by London-based designer Bella Freud in 1990, the namesake label channels her sharp eye for culture, storytelling, and subversive elegance. Known initially for cult slogan knitwear — including the iconic ‘Je t’aime Jane’, ‘Ginsberg is God’ and ‘1970’ jumpers — the brand blends refined tailoring with a witty, language-driven sensibility. Bella Freud moves fluidly between fashion, interiors, film and perfume, creating a cohesive world of upmarket irreverence and 1970s-inflected style. Neutral tones, straight-cut trousers and perfect knits are elevated with playful graphics and literary references, making her pieces both effortlessly wearable and instantly recognizable. Loved by tastemakers such as Kate Moss and Alexa Chung, the label has become synonymous with modern British cool that feels intimate, intelligent and quietly rebellious. Each collection builds on this narrative approach, inviting the wearer to express identity and mood through clothes that speak as much as they dress.
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BELLA FREUD
Bella Freud Metallic Striped Cashmere-Blend Turtleneck Sweater
$186
$619
Outnet