Under the Radar

Trendiness score

53 of 100

Popularity score

51 of 100

Brand fans

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Ronnie favorited this brand

New York

https://bsidesjeans.com

Style keywords

Vintage

Reworked

Patchwork

Sustainable

Artisanal

About the brand

B Sides is a distinctive denim brand founded in 2013 by longtime friends and fashion industry veterans Claire Lampert and Stacy Daily in New York. Named after the B side of a record where 'the deep cuts live,' the brand celebrates the beauty of imperfection through reworked vintage denim and new pieces inspired by antique collections. The founders began their journey collecting rare vintage denim specimens from Colorado cowboys to industrial rag houses, building an archive that would inspire every wash, whisker, and fade in their collections. B Sides sources premium denim from family-owned mills in Georgia and North Carolina that have supplied workwear textiles since the 19th century, creating pleasingly weighty yet comfortable materials with depth and texture reminiscent of 1970s denim. Their unique approach combines the personality of vintage with polished tailoring, ensuring no two pieces are identical. Each garment tells a story, embodying the brand's philosophy of creating 'discreet classics with character.'

New York

https://bsidesjeans.com

Instagram

47k followersOpen in app

What people are saying

New York Magazine

I've been wearing these relaxed-fit black jeans from B Sides pretty much exclusively for the past five years. The Pleins, which I also own in blue, have a relaxed, almost wide-leg cut and a very high rise.

Sep, 2025

New York Magazine

B Sides are my “fashion” jeans while the 501s are my throw-them-on-for-whatever-situation jeans.

Sep, 2025

fairdare

The quality, weighty, 100% cotton, denim is still going strong after years of wear.

Sep, 2025

fairdare

The same fit is still available (+ still feels current), so I've been able to collect a few colors over the years.

Sep, 2025

Fashion Journal

I've always been drawn to balancing masculine silhouettes with feminine accessories and I often gravitate towards brands like YMC and B Sides for this reason.

Jun, 2025

New York Magazine

I've owned the black Pleins for five years, and they're the jeans I live in. (They look as good as they did on day one, with no fading and stretching whatsoever.)

Mar, 2025

New York Magazine

The denim, like that of the Pleins, has a nice, thick vintage weight to them.

Mar, 2025

New York Magazine

They are fitted through the hips, which meant that I had to size up.

Mar, 2025

New York Magazine

Sep, 2025

New York Magazine

B Sides are my “fashion” jeans while the 501s are my throw-them-on-for-whatever-situation jeans.

Sep, 2025

fairdare

The quality, weighty, 100% cotton, denim is still going strong after years of wear.

Sep, 2025

fairdare

The same fit is still available (+ still feels current), so I've been able to collect a few colors over the years.

Sep, 2025

Fashion Journal

I've always been drawn to balancing masculine silhouettes with feminine accessories and I often gravitate towards brands like YMC and B Sides for this reason.

Jun, 2025

New York Magazine

I've owned the black Pleins for five years, and they're the jeans I live in. (They look as good as they did on day one, with no fading and stretching whatsoever.)

Mar, 2025

New York Magazine

The denim, like that of the Pleins, has a nice, thick vintage weight to them.

Mar, 2025

New York Magazine

They are fitted through the hips, which meant that I had to size up.

Mar, 2025

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