Area
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About the brand
AREA is a New York-based fashion label founded in 2014 by designers Beckett Fogg and Piotrek Panszczyk in downtown Manhattan. Named after the legendary 1980s Manhattan nightclub that transformed evenings into experiences, AREA has rapidly cultivated a cult following with its modern, timeless approach to beauty and glamour. The brand specializes in womenswear and accessories, renowned for its signature crystal embellishments, innovative textile development, and meticulous craftsmanship that balances precision European craft with the electricity of New York subculture. Since its inception, AREA has attracted high-profile clientele including Beyoncé, Lady Gaga, Michelle Obama, and Taylor Swift, establishing itself as a go-to for those seeking statement pieces. Under the current creative direction of Nicholas Aburn, who replaced co-founder Panszczyk in February 2025, the brand continues to inhabit the tension between intimacy and spectacle. While founded in New York, AREA now develops and produces its collections in its Milan atelier, combining Italian manufacturing expertise with its distinctive aesthetic vision.
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