Ashish
Style keywords
About the brand
Ashish is a London-based fashion label founded by Delhi-born designer Ashish Gupta in 2001. Known as the 'sorcerer of sequins,' the brand has captivated fashion enthusiasts for over two decades with exuberant, dopamine-inducing designs that blend Bollywood glamour with London grit. Ashish creates joyful, maximalist pieces that celebrate individuality and irreverence, often incorporating political and social commentary through fashion. The Central Saint Martins graduate draws from his vivid childhood in India and embraces his queer identity, creating a cultural melange that bridges his Indian heritage with Western fashion trends. His signature sequined garments serve as 'bejeweled forms of protest,' transforming every piece into a celebration of diversity and empowerment. The brand's garments are handcrafted in Gupta's Delhi workshop by a permanent team of fifty artisans, while designs are conceived in his East London studio.
