AG Jeans

AG Jeans brand image
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Trendiness score
59 of 100
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Popularity score
62 of 100
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Style keywords

Premium
Sustainable
Luxury
Sophisticated
Innovative

About the brand

AG Jeans was founded in 2000 by two industry powerhouses: Adriano Goldschmied, nicknamed the "Godfather of denim," and manufacturing expert Yul Ku in Los Angeles, California. Goldschmied brought his legacy of ingenious washes and designs, while Ku contributed his expertise as the first vertically integrated denim manufacturer on the West Coast. This partnership created a premium denim and knitwear house that quickly gained recognition for superior craftsmanship and innovative fabric technology. The brand distinguishes itself through sustainable manufacturing practices and environmental consciousness. AG Jeans leads the sustainable denim movement through their AGOODKARMA initiative, incorporating technologies like Ozone finishing, laser treatments, solar energy, and water recycling. Their in-house production model ensures complete transparency and eco-inspired processes, while maintaining the premium quality and authentic craftsmanship that has made AG a preferred choice for fashion-forward consumers seeking both style and sustainability.

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What people are saying

Bless Denim

Yes, AG Jeans are made to last. The combination of high-quality materials and superior craftsmanship ensures that these jeans will hold up over time, with minimal fading or wear and tear.

Mar, 2025

DenimBlog

AG jeans are worth it if you are willing to spend the extra money for the quality.

Oct, 2024

ELLE

It has pioneered the use of ozone technology (which reduces water use), solar energy supply, and water recycling in the industry—all while designing jeans that are comfortable, hard-wearing, and elevated.

Sep, 2024

Oprah Daily

This pair feels substantial, and despite the snug fit, they don't show any lumps and bumps.

Aug, 2024

Cosmopolitan

What's the one jacket I think *every* reader should own? An oversized denim jacket like this one from AG Jeans. Denim jackets can be worn almost anytime, anywhere, with anything, so it's worth splurging on one that'll last through the years.

Jul, 2024

Golden State

We created a better product for better consumers who understand why it is more expensive. I'm very proud of establishing the quality design concept, and proud that AG is still doing well.

May, 2024

Reddit

I'm a big fan of AG's Everett jeans. They are very comfortable and fit me very well. I like how they aren't super skinny and also not at all baggy.

Apr, 2024

Be Styled Co.

These AG Jeans: Perfect if you're not a wide leg or flare fan and you prefer a midrise, this is a flattering option for you.

Apr, 2024

Tellar

If you're looking for luxury denim that feels as good as it looks, AG Jeans is a go-to. The brand blends European craftsmanship with LA ease, offering premium stretch denim with clean lines.

Jan, 2024

Forbes

With a lower front rise clocking in a at 9.5 inches, AG's Farrah Skinny Ankle ($215) jeans are for those who might not care for an ultra high rise.

Sep, 2025

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