ABRAND
Style keywords
About the brand
Abrand is an Australian denim brand established in 2013, positioning itself as "the jeans brand of generation next." The brand's core ethos centers on being "a brand of the people" with no unnecessary frills, made cool by those who wear it. Part of the Threebyone family of brands, Abrand channels '90s energy with a modern appeal, offering premium quality denim at accessible price points. The Melbourne-based label creates quality denim designed to last, featuring premium fabrics in flattering fits and authentic washes. Abrand draws inspiration from various Australian cultural elements to produce innovative street style pieces perfect for fashion-forward individuals. Committed to sustainable practices, the brand follows environmentally conscious production processes, avoiding harmful chemicals during dyeing and using high-quality sustainable fabrics. Since its inception, Abrand has been leading the pack in denim fashion, creating pieces designed to be lived in and loved for years to come.
