&DAUGHTER

&DAUGHTER brand image
Rising Star
Trendiness score
Trendiness score
61 of 100
Popularity score
Popularity score
59 of 100
0
Brand fans
10
Product saves

Style keywords

Slow-fashion
Timeless
Sustainable
Luxurious
Traditional

About the brand

&Daughter is a London-based slow-fashion knitwear brand founded in 2013 by Buffy Reid and her father Columba. The brand's name reflects generational continuity and traditional craftsmanship, inspired by Reid's Irish heritage and her grandmother's knitting expertise. &Daughter specializes in creating timeless, luxurious knitwear using 100% natural yarns, many certified by Responsible Wool Standard. The brand collaborates exclusively with family-owned factories in the UK and Ireland, employing traditional full-fashioning techniques where each garment piece is individually knitted and hand-finished. This method reduces waste and ensures longevity, creating pieces designed to last decades. &Daughter's collections feature classic silhouettes in neutral color palettes alongside vibrant hues, drawing inspiration from 20th-century fashion icons. The brand expanded into menswear in 2024, maintaining its commitment to quality over quantity. With a philosophy of 'In Praise of Slowness,' &Daughter represents sustainable luxury fashion that celebrates traditional craft while appealing to modern consumers seeking enduring style.

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What people are saying

Who What Wear

Time to invest in a bit of &DAUGHTER, which is made from 100% wool, and super soft to the touch.

Oct, 2025

YouTube

and their pieces are really high quality i've had them for years. now. and they've just never let me down i own this cardigan. which is the classic cardigan. and I bought this last year. and I wore it. so much during last winter and spring...it's. so thick it's 100% cashmere. they use a really high grade of Kashmir. and it's so thick it's so warm. and I love it

Nov, 2024

YouTube

they just have the most beautiful like thickest wool pieces i feel like every piece from them is like the piece like if you're going to buy one wool cardigan. it's going to be this one they're kind of like simple designs that are just done right

Nov, 2024

Esquire

My introduction to &Daughter came amidst a Christmas lockdown nearly four years ago, where, as a distraction from mandatory confinement, I found comfort (quite literally) in filling my wardrobe with British-born, high-quality knits.

Oct, 2024

Esquire

The label's boxy, brightly coloured styles became the object of my desire...

Oct, 2024

Reddit

If you're willing to spend the money, &daughter for wool sweaters or Chinti & Parker for Cashmere and blends but their designs are a bit louder.

Sep, 2024

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