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Brand Spotlight
Tibi
Tibi is an American luxury fashion brand founded in 1997 by Amy Smilovic while she was living in Hong Kong. The brand is grounded in the concept of Creative Pragmatism, a distinctive design philosophy that balances highly conceptual creativity with utility and functionality. What began as a small collection of contemporary dresses sold to expats has evolved into a global luxury brand known for its modern, relaxed silhouettes and timeless pieces that transcend trends.
Now based in New York City's SoHo district, Tibi has established itself as an authority on contemporary fashion with a focus on separates, tailoring, and witty-yet-wearable detailing. The brand's ethos centers on creating pieces that are relaxed, feminine, modern, and clean, designed to work seamlessly across multiple occasions and seasons. Tibi's approach democratizes style by making sophisticated fashion both accessible and practical, serving the multifaceted woman who values quality over quantity and seeks clothing that enhances rather than complicates her life.
Style keywords
Modern
Relaxed
Clean
Feminine
Contemporary
Brand Spotlight
Tibi
Style keywords
Modern
Relaxed
Clean
Feminine
Contemporary
Tibi is an American luxury fashion brand founded in 1997 by Amy Smilovic while she was living in Hong Kong. The brand is grounded in the concept of Creative Pragmatism, a distinctive design philosophy that balances highly conceptual creativity with utility and functionality. What began as a small collection of contemporary dresses sold to expats has evolved into a global luxury brand known for its modern, relaxed silhouettes and timeless pieces that transcend trends.
Now based in New York City's SoHo district, Tibi has established itself as an authority on contemporary fashion with a focus on separates, tailoring, and witty-yet-wearable detailing. The brand's ethos centers on creating pieces that are relaxed, feminine, modern, and clean, designed to work seamlessly across multiple occasions and seasons. Tibi's approach democratizes style by making sophisticated fashion both accessible and practical, serving the multifaceted woman who values quality over quantity and seeks clothing that enhances rather than complicates her life.