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Brand Spotlight
THE NORTH FACE
The North Face is an American outdoor recreation company founded in 1966 by Douglas and Susie Tompkins in San Francisco's North Beach area. Named after the coldest, most challenging side of mountains, the brand began as a small retail operation selling high-quality climbing and camping equipment. The iconic Half Dome logo, created in 1971 and inspired by Yosemite's rock formation, became instantly recognizable worldwide. Initially focused on serious mountaineers and outdoor enthusiasts, The North Face built its reputation through technical innovation and sponsoring expeditions to remote corners of the globe. By the late 1990s, the brand successfully expanded beyond outdoor athletes into streetwear, becoming a fashion symbol while maintaining its core ethos of exploration and pushing limits. Today, The North Face represents both authentic outdoor performance and urban street style, embodying the spirit of adventure with the tagline 'Never Stop Exploring.'
Style keywords
Adventure
Technical
Rugged
Outdoor
Exploration
Brand Spotlight
THE NORTH FACE
Style keywords
Adventure
Technical
Rugged
Outdoor
Exploration
The North Face is an American outdoor recreation company founded in 1966 by Douglas and Susie Tompkins in San Francisco's North Beach area. Named after the coldest, most challenging side of mountains, the brand began as a small retail operation selling high-quality climbing and camping equipment. The iconic Half Dome logo, created in 1971 and inspired by Yosemite's rock formation, became instantly recognizable worldwide. Initially focused on serious mountaineers and outdoor enthusiasts, The North Face built its reputation through technical innovation and sponsoring expeditions to remote corners of the globe. By the late 1990s, the brand successfully expanded beyond outdoor athletes into streetwear, becoming a fashion symbol while maintaining its core ethos of exploration and pushing limits. Today, The North Face represents both authentic outdoor performance and urban street style, embodying the spirit of adventure with the tagline 'Never Stop Exploring.'