StaudWells Dress

Staud is a contemporary fashion brand founded in 2015 in Los Angeles by Sarah Staudinger and George Augusto. The brand emerged from a vision to fill the gap between high fashion and fast fashion, offering stylish and affordable luxury pieces for the modern woman. With Staudinger's background as former fashion director of Reformation, Staud quickly captured attention by providing high-quality, accessible designs that blend vintage aesthetics with modern sensibilities. The brand's design philosophy centers on combining vintage-inspired elements, particularly from the 60s and 70s, with contemporary twists. Staud is celebrated for its bold and playful aesthetics, featuring vibrant colors, unique patterns, and innovative textures. Known for chic silhouettes and statement-making pieces, the brand emphasizes functionality and versatility, creating clothing and accessories that transition from day to night. Staud has gained a cult following, particularly for iconic handbags like the Moreau bucket bag, and is stocked at major luxury retailers worldwide.