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Brand Spotlight
Reformation
Reformation is a Los Angeles-based fashion brand founded in 2009 by Yael Aflalo, originally starting as a vintage clothing retail shop before expanding into creating original sustainable fashion. The brand was born from Aflalo's mission to prove that sustainability and style can coexist, after witnessing the environmental toll of the fashion industry during a trip to China. Reformation focuses on using eco-friendly materials including recycled fabrics, repurposed vintage clothing, and deadstock materials, while manufacturing primarily in their own sustainable factory in downtown Los Angeles.
Known for its effortlessly chic aesthetic, Reformation offers vintage-inspired designs with modern sensibilities, featuring feminine silhouettes and relaxed sophistication. The brand creates timeless, versatile pieces that serve as wardrobe staples rather than chasing fleeting trends. This winning combination of sustainability, style, and inclusivity has made Reformation a favorite among celebrities like Taylor Swift, Kendall Jenner, and Gigi Hadid, while building a loyal following particularly among environmentally conscious Gen Z consumers.
Style keywords
Sustainable
Vintage-inspired
Feminine
Effortless
Timeless
Brand Spotlight
Reformation
Style keywords
Sustainable
Vintage-inspired
Feminine
Effortless
Timeless
Reformation is a Los Angeles-based fashion brand founded in 2009 by Yael Aflalo, originally starting as a vintage clothing retail shop before expanding into creating original sustainable fashion. The brand was born from Aflalo's mission to prove that sustainability and style can coexist, after witnessing the environmental toll of the fashion industry during a trip to China. Reformation focuses on using eco-friendly materials including recycled fabrics, repurposed vintage clothing, and deadstock materials, while manufacturing primarily in their own sustainable factory in downtown Los Angeles.
Known for its effortlessly chic aesthetic, Reformation offers vintage-inspired designs with modern sensibilities, featuring feminine silhouettes and relaxed sophistication. The brand creates timeless, versatile pieces that serve as wardrobe staples rather than chasing fleeting trends. This winning combination of sustainability, style, and inclusivity has made Reformation a favorite among celebrities like Taylor Swift, Kendall Jenner, and Gigi Hadid, while building a loyal following particularly among environmentally conscious Gen Z consumers.