Back
Brand Spotlight
RAINS
RAINS is a Danish outerwear lifestyle brand founded in 2012 by Daniel Brix Hesselager and Philip Lotko, who met while studying at Denmark's TEKO Design School. Born from Denmark's notoriously rainy climate—with an average of 170-200 rainy days annually—the brand set out to reinterpret the traditional rubber raincoat with a contemporary, fashion-forward approach. RAINS combines Scandinavian minimalism with functional design, creating waterproof, windproof, and lightweight pieces that prove wet weather doesn't compromise personal style. The brand's signature coated waterproof fabric and clean-lined silhouettes have garnered a cult following among fashion insiders and everyday consumers alike. What began as a focus on rainwear has evolved into a comprehensive lifestyle brand encompassing backpacks, accessories, and thermal wear. RAINS' unisex collections blend conceptual-meets-functional design with strong urban inspiration, delivering neo-Scandinavian aesthetics to consumers across four continents while maintaining ethical manufacturing standards.
Style keywords
Minimalist
Scandinavian
Functional
Contemporary
Unisex
Brand Spotlight
RAINS
Style keywords
Minimalist
Scandinavian
Functional
Contemporary
Unisex
RAINS is a Danish outerwear lifestyle brand founded in 2012 by Daniel Brix Hesselager and Philip Lotko, who met while studying at Denmark's TEKO Design School. Born from Denmark's notoriously rainy climate—with an average of 170-200 rainy days annually—the brand set out to reinterpret the traditional rubber raincoat with a contemporary, fashion-forward approach. RAINS combines Scandinavian minimalism with functional design, creating waterproof, windproof, and lightweight pieces that prove wet weather doesn't compromise personal style. The brand's signature coated waterproof fabric and clean-lined silhouettes have garnered a cult following among fashion insiders and everyday consumers alike. What began as a focus on rainwear has evolved into a comprehensive lifestyle brand encompassing backpacks, accessories, and thermal wear. RAINS' unisex collections blend conceptual-meets-functional design with strong urban inspiration, delivering neo-Scandinavian aesthetics to consumers across four continents while maintaining ethical manufacturing standards.