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Brand Spotlight
Frankies Bikinis
Frankies Bikinis is a phenomenally popular swimwear-turned-lifestyle brand founded by Francesca Aiello during her high school days in Malibu, California. What started as a personal quest to find skimpier, more confident bikini styles that weren't available in the market organically evolved into a global brand after Aiello began creating custom swimsuits and sharing them on Instagram. The brand gained massive traction when a supermodel discovered the Instagram account and posted about the bikinis, catapulting Frankies into the spotlight.
Since launching in 2012, Frankies Bikinis has become the go-to brand for "It Girls" and has expanded far beyond swimwear. The brand now offers ready-to-wear clothing inspired by the California beach lifestyle, beauty products, and has opened multiple retail locations including a flagship store in New York's SoHo neighborhood. Known for its trendy, cheeky, and skimpy designs, Frankies has collaborated with celebrities like Gigi Hadid and Sydney Sweeney, maintaining its reputation as a fashion-forward beachwear destination that seamlessly transitions from beach to street.
Style keywords
Trendy
Cheeky
California
Skimpy
Beachy
Brand Spotlight
Frankies Bikinis
Style keywords
Trendy
Cheeky
California
Skimpy
Beachy
Frankies Bikinis is a phenomenally popular swimwear-turned-lifestyle brand founded by Francesca Aiello during her high school days in Malibu, California. What started as a personal quest to find skimpier, more confident bikini styles that weren't available in the market organically evolved into a global brand after Aiello began creating custom swimsuits and sharing them on Instagram. The brand gained massive traction when a supermodel discovered the Instagram account and posted about the bikinis, catapulting Frankies into the spotlight.
Since launching in 2012, Frankies Bikinis has become the go-to brand for "It Girls" and has expanded far beyond swimwear. The brand now offers ready-to-wear clothing inspired by the California beach lifestyle, beauty products, and has opened multiple retail locations including a flagship store in New York's SoHo neighborhood. Known for its trendy, cheeky, and skimpy designs, Frankies has collaborated with celebrities like Gigi Hadid and Sydney Sweeney, maintaining its reputation as a fashion-forward beachwear destination that seamlessly transitions from beach to street.