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Brand Spotlight
Bogner Fire+Ice
Bogner Fire + Ice is a performance sportswear subbrand of the legendary German luxury ski brand BOGNER, created in 1989 and inspired by Willy Bogner's iconic 1986 ski film "Fire and Ice." Positioned as the younger, more casual counterpart to the main BOGNER line, Fire + Ice bridges the gap between high-performance technical gear and urban fashion. The brand focuses on "Performance Wear" and "Functional Sportswear," featuring bold colors, modern cuts, and refined details that transition seamlessly from slope to street. For over 30 years, Fire + Ice has maintained its core philosophy of combining athletic elegance with accessibility, offering technical styles ideal for freeriding, hiking, running, and cycling, while also functioning perfectly in urban environments. The brand embodies a youthful spirit and active lifestyle, utilizing cutting-edge fabrics and materials to deliver supreme comfort and natural thermal regulation. Fire + Ice represents the evolution of ski fashion, constantly molding to the latest generation while defining new trends in performance-oriented streetwear.
Style keywords
Performance
Technical
Bold
Youthful
Urban
Brand Spotlight
Bogner Fire+Ice
Style keywords
Performance
Technical
Bold
Youthful
Urban
Bogner Fire + Ice is a performance sportswear subbrand of the legendary German luxury ski brand BOGNER, created in 1989 and inspired by Willy Bogner's iconic 1986 ski film "Fire and Ice." Positioned as the younger, more casual counterpart to the main BOGNER line, Fire + Ice bridges the gap between high-performance technical gear and urban fashion. The brand focuses on "Performance Wear" and "Functional Sportswear," featuring bold colors, modern cuts, and refined details that transition seamlessly from slope to street. For over 30 years, Fire + Ice has maintained its core philosophy of combining athletic elegance with accessibility, offering technical styles ideal for freeriding, hiking, running, and cycling, while also functioning perfectly in urban environments. The brand embodies a youthful spirit and active lifestyle, utilizing cutting-edge fabrics and materials to deliver supreme comfort and natural thermal regulation. Fire + Ice represents the evolution of ski fashion, constantly molding to the latest generation while defining new trends in performance-oriented streetwear.