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Brand Spotlight
Bell
Bell is a free-spirited clothing brand founded by Parsons School of Design graduate Alicia Bell, who worked directly under legendary designer Vivienne Westwood before launching her own label. The brand specializes in beautiful hand-block-printed resort wear for women and children, crafted in India using the softest cotton silk voile and featuring vintage-inspired colorful designs.
Inspired by colorful beachside towns from Santorini to Malibu, Bell's collections reflect Alicia's love for travel and the beach, particularly influenced by childhood family vacations to the Greek Island of Paros. Each piece is meticulously crafted with hand-selected details from markets and bazaars throughout Delhi and Jaipur, creating flowy feminine designs that transport wearers to dreamy vacation locales. The brand opened its first standalone store at Malibu Country Mart in 2018, embodying the 'BELL life' philosophy of beautiful living.
Style keywords
Resort
Vintage
Bohemian
Feminine
Beachy
Brand Spotlight
Bell
Style keywords
Resort
Vintage
Bohemian
Feminine
Beachy
Bell is a free-spirited clothing brand founded by Parsons School of Design graduate Alicia Bell, who worked directly under legendary designer Vivienne Westwood before launching her own label. The brand specializes in beautiful hand-block-printed resort wear for women and children, crafted in India using the softest cotton silk voile and featuring vintage-inspired colorful designs.
Inspired by colorful beachside towns from Santorini to Malibu, Bell's collections reflect Alicia's love for travel and the beach, particularly influenced by childhood family vacations to the Greek Island of Paros. Each piece is meticulously crafted with hand-selected details from markets and bazaars throughout Delhi and Jaipur, creating flowy feminine designs that transport wearers to dreamy vacation locales. The brand opened its first standalone store at Malibu Country Mart in 2018, embodying the 'BELL life' philosophy of beautiful living.