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Brand Spotlight
Asics
ASICS is a renowned Japanese athletic footwear and apparel company founded in 1949 by Kihachiro Onitsuka in post-war Japan. Originally established as Onitsuka Co., the brand was built on the philosophy of 'Anima Sana In Corpore Sano,' meaning 'A Sound Mind in a Sound Body.' The company became ASICS Corporation in 1977 through a merger with GTO and JELENK. Known for superior quality and innovative technology, ASICS has become a global powerhouse in athletic footwear, particularly running shoes. The brand is famous for its groundbreaking GEL cushioning system introduced in 1986, which uses silicone-based gel for superior shock absorption. ASICS is also recognized for its iconic Tiger Stripe design, first featured on the Mexico 66 shoe in 1966. With a commitment to scientific research and continuous improvement, ASICS serves athletes and fitness enthusiasts worldwide, maintaining its dedication to performance, innovation, and the development of cutting-edge sports technology.
Style keywords
Performance
Innovative
Technical
Athletic
Japanese
Brand Spotlight
Asics
Style keywords
Performance
Innovative
Technical
Athletic
Japanese
ASICS is a renowned Japanese athletic footwear and apparel company founded in 1949 by Kihachiro Onitsuka in post-war Japan. Originally established as Onitsuka Co., the brand was built on the philosophy of 'Anima Sana In Corpore Sano,' meaning 'A Sound Mind in a Sound Body.' The company became ASICS Corporation in 1977 through a merger with GTO and JELENK. Known for superior quality and innovative technology, ASICS has become a global powerhouse in athletic footwear, particularly running shoes. The brand is famous for its groundbreaking GEL cushioning system introduced in 1986, which uses silicone-based gel for superior shock absorption. ASICS is also recognized for its iconic Tiger Stripe design, first featured on the Mexico 66 shoe in 1966. With a commitment to scientific research and continuous improvement, ASICS serves athletes and fitness enthusiasts worldwide, maintaining its dedication to performance, innovation, and the development of cutting-edge sports technology.