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Brand Spotlight
ALOHAS
ALOHAS is a sustainable fashion brand founded in 2015 in Hawaii by Alejandro Porras, now headquartered in Barcelona, Spain. Originally inspired by putting a modern twist on traditional Spanish espadrilles, the brand has evolved into a comprehensive fashion label offering footwear, clothing, and accessories for all seasons. ALOHAS is renowned for its innovative on-demand business model, which uses pre-orders to forecast demand and minimize overproduction, embodying their commitment to sustainable fashion practices. The brand produces locally in Spain and Portugal, working with trusted artisans in the coastal region of Alicante to ensure ethical manufacturing and high-quality craftsmanship. Their designs blend Mediterranean-inspired aesthetics with contemporary trends, creating timeless yet fashion-forward pieces. ALOHAS uses premium materials including Leather Working Group-certified leather and offers vegan alternatives, reflecting their dedication to environmental responsibility while maintaining sophisticated, minimalist design principles that appeal to conscious consumers seeking both style and sustainability.
Style keywords
Sustainable
Mediterranean-inspired
Minimalist
Artisan
On-demand
Brand Spotlight
ALOHAS
Style keywords
Sustainable
Mediterranean-inspired
Minimalist
Artisan
On-demand
ALOHAS is a sustainable fashion brand founded in 2015 in Hawaii by Alejandro Porras, now headquartered in Barcelona, Spain. Originally inspired by putting a modern twist on traditional Spanish espadrilles, the brand has evolved into a comprehensive fashion label offering footwear, clothing, and accessories for all seasons. ALOHAS is renowned for its innovative on-demand business model, which uses pre-orders to forecast demand and minimize overproduction, embodying their commitment to sustainable fashion practices. The brand produces locally in Spain and Portugal, working with trusted artisans in the coastal region of Alicante to ensure ethical manufacturing and high-quality craftsmanship. Their designs blend Mediterranean-inspired aesthetics with contemporary trends, creating timeless yet fashion-forward pieces. ALOHAS uses premium materials including Leather Working Group-certified leather and offers vegan alternatives, reflecting their dedication to environmental responsibility while maintaining sophisticated, minimalist design principles that appeal to conscious consumers seeking both style and sustainability.