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Brand Spotlight
Year of Ours
Year of Ours is a female-founded and led activewear brand established in Los Angeles in 2016 by Eleanor Haycock, with Alejandra Hernandez serving as head designer and stylist. The brand has distinguished itself in the competitive activewear market by seamlessly merging fashion-forward aesthetics with high-performance functionality. Drawing inspiration from classic American sportswear, vintage athletic wear, and '90s street style, Year of Ours creates versatile pieces that effortlessly transition from workout sessions to daily wear. The brand's inclusive team spirit philosophy is embodied through extended sizing ranging from XXS to 2X, ensuring accessibility across diverse body types. Operating from their Los Angeles facility, the team maintains complete control over design and production processes, enabling meticulous quality standards and precise fitting. With celebrity endorsements from figures like Hailey Bieber and Tinx, Year of Ours has gained recognition for pieces that prioritize comfort, sweat-wicking technology, and compression while maintaining a distinctly contemporary and utilitarian design approach that resonates with modern active women.
Style keywords
Utilitarian
Fashion-forward
Sporty
90s-inspired
Multipurpose
Brand Spotlight
Year of Ours
Style keywords
Utilitarian
Fashion-forward
Sporty
90s-inspired
Multipurpose
Year of Ours is a female-founded and led activewear brand established in Los Angeles in 2016 by Eleanor Haycock, with Alejandra Hernandez serving as head designer and stylist. The brand has distinguished itself in the competitive activewear market by seamlessly merging fashion-forward aesthetics with high-performance functionality. Drawing inspiration from classic American sportswear, vintage athletic wear, and '90s street style, Year of Ours creates versatile pieces that effortlessly transition from workout sessions to daily wear. The brand's inclusive team spirit philosophy is embodied through extended sizing ranging from XXS to 2X, ensuring accessibility across diverse body types. Operating from their Los Angeles facility, the team maintains complete control over design and production processes, enabling meticulous quality standards and precise fitting. With celebrity endorsements from figures like Hailey Bieber and Tinx, Year of Ours has gained recognition for pieces that prioritize comfort, sweat-wicking technology, and compression while maintaining a distinctly contemporary and utilitarian design approach that resonates with modern active women.