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Brand Spotlight
The Mayfair Group
The Mayfair Group is a lifestyle fashion brand founded by Sam Abrahart in 2017, born from a desire to create meaningful connections and mental health awareness through fashion. What started as a social media platform focused on positivity has evolved into a full-fledged apparel company with 13 employees and major retail partnerships including Nordstrom, Bloomingdale's, and Revolve. The brand is renowned for its purposeful messaging loungewear featuring uplifting mantras like 'Empathy Always' and 'Your Younger Self Would Be So Proud.' Celebrity fans include Jennifer Lopez, Bella Hadid, Jessica Alba, and Selena Gomez. Beyond fashion, Mayfair offers free virtual group therapy sessions and partners with MyWellbeing to make mental health resources accessible. The brand's mission centers on helping people feel seen, heard, and understood while celebrating vulnerability and authentic human experiences through their 'internet happy place' community.
Style keywords
Empowering
Cozy
Positive-messaging
Loungewear
Oversized
Brand Spotlight
The Mayfair Group
Style keywords
Empowering
Cozy
Positive-messaging
Loungewear
Oversized
The Mayfair Group is a lifestyle fashion brand founded by Sam Abrahart in 2017, born from a desire to create meaningful connections and mental health awareness through fashion. What started as a social media platform focused on positivity has evolved into a full-fledged apparel company with 13 employees and major retail partnerships including Nordstrom, Bloomingdale's, and Revolve. The brand is renowned for its purposeful messaging loungewear featuring uplifting mantras like 'Empathy Always' and 'Your Younger Self Would Be So Proud.' Celebrity fans include Jennifer Lopez, Bella Hadid, Jessica Alba, and Selena Gomez. Beyond fashion, Mayfair offers free virtual group therapy sessions and partners with MyWellbeing to make mental health resources accessible. The brand's mission centers on helping people feel seen, heard, and understood while celebrating vulnerability and authentic human experiences through their 'internet happy place' community.