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Brand Spotlight
Stay Cool
STAYCOOLNYC is a retro-futuristic chillwear brand founded by Amin Adjmi in 2015, starting as a passion project sold from a car trunk at Boston University. The brand embodies the philosophy of staying calm, cool, and collected effortlessly, carrying positive, feel-good energy rooted in a relaxed mindset. What began in a college dorm room quickly evolved into a full-fledged lifestyle brand that fuses nostalgic inspiration with standout design and premium comfort. After returning to his hometown of NYC, Adjmi built STAYCOOL into a movement centered around self-expression, individuality, and ease. The brand specializes in 'Chillwear' - clothing designed for moments when you're relaxed, grounded, and feeling your best. More than just a clothing brand, STAYCOOLNYC creates a world of comfort, creativity, and nostalgia reimagined for a new generation, serving as the uniform for staying cool whether lounging at home, exploring the city, or moving through life on your own terms.
Style keywords
Retro-futuristic
Chillwear
Nostalgic
Comfort
Relaxed
Brand Spotlight
Stay Cool
Style keywords
Retro-futuristic
Chillwear
Nostalgic
Comfort
Relaxed
STAYCOOLNYC is a retro-futuristic chillwear brand founded by Amin Adjmi in 2015, starting as a passion project sold from a car trunk at Boston University. The brand embodies the philosophy of staying calm, cool, and collected effortlessly, carrying positive, feel-good energy rooted in a relaxed mindset. What began in a college dorm room quickly evolved into a full-fledged lifestyle brand that fuses nostalgic inspiration with standout design and premium comfort. After returning to his hometown of NYC, Adjmi built STAYCOOL into a movement centered around self-expression, individuality, and ease. The brand specializes in 'Chillwear' - clothing designed for moments when you're relaxed, grounded, and feeling your best. More than just a clothing brand, STAYCOOLNYC creates a world of comfort, creativity, and nostalgia reimagined for a new generation, serving as the uniform for staying cool whether lounging at home, exploring the city, or moving through life on your own terms.