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Brand Spotlight
SNDYS
SNDYS is an Australian fashion brand founded in 2013 by close friends Melanie Purcell and Lauren Gocher in Sydney's Sutherland Shire. The brand name derives from "Sundays," representing the day they dedicated to family, adventure, and newness - values that became central to their creative vision. What started as a local favorite has evolved into an internationally sold brand with a strong online presence and impressive list of global stockists.
Bold and unapologetically feminine, SNDYS was conceived to offer women quality, classic, and affordable pieces that empower self-expression without contingencies. The brand doesn't just follow trends but actively creates them, establishing itself as a birthplace of cutting-edge style. From versatile wardrobe staples to statement pieces, SNDYS has become synonymous with the clean-girl aesthetic, offering minimalist silhouettes and neutral tones that help women achieve an effortlessly sophisticated look.
Style keywords
Feminine
Bold
Classic
Minimalist
Versatile
Brand Spotlight
SNDYS
Style keywords
Feminine
Bold
Classic
Minimalist
Versatile
SNDYS is an Australian fashion brand founded in 2013 by close friends Melanie Purcell and Lauren Gocher in Sydney's Sutherland Shire. The brand name derives from "Sundays," representing the day they dedicated to family, adventure, and newness - values that became central to their creative vision. What started as a local favorite has evolved into an internationally sold brand with a strong online presence and impressive list of global stockists.
Bold and unapologetically feminine, SNDYS was conceived to offer women quality, classic, and affordable pieces that empower self-expression without contingencies. The brand doesn't just follow trends but actively creates them, establishing itself as a birthplace of cutting-edge style. From versatile wardrobe staples to statement pieces, SNDYS has become synonymous with the clean-girl aesthetic, offering minimalist silhouettes and neutral tones that help women achieve an effortlessly sophisticated look.