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Brand Spotlight
Skims
SKIMS is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede in 2019. The brand revolutionized the shapewear industry with its focus on body positivity and inclusivity, offering products in sizes from XXS to 5XL and over 10 different skin tones ranging from Sand to Onyx. SKIMS creates solutions-oriented underwear, loungewear, and shapewear using innovative fabrics and cutting-edge technology that provide both support and comfort. The brand gained immediate success, selling out within minutes of its initial launch and generating over $2 million in profit. Valued at $4 billion as of 2023 with around $1 billion in net sales as of 2024, SKIMS has expanded from its direct-to-consumer roots to include menswear and has become a cultural phenomenon, setting new standards in the intimate apparel industry through its commitment to creating products for every body type.
Style keywords
Inclusive
Minimalist
Body-positive
Seamless
Solutions-oriented
Brand Spotlight
Skims
Style keywords
Inclusive
Minimalist
Body-positive
Seamless
Solutions-oriented
SKIMS is an American shapewear and clothing brand co-founded by Kim Kardashian, Emma Grede, and Jens Grede in 2019. The brand revolutionized the shapewear industry with its focus on body positivity and inclusivity, offering products in sizes from XXS to 5XL and over 10 different skin tones ranging from Sand to Onyx. SKIMS creates solutions-oriented underwear, loungewear, and shapewear using innovative fabrics and cutting-edge technology that provide both support and comfort. The brand gained immediate success, selling out within minutes of its initial launch and generating over $2 million in profit. Valued at $4 billion as of 2023 with around $1 billion in net sales as of 2024, SKIMS has expanded from its direct-to-consumer roots to include menswear and has become a cultural phenomenon, setting new standards in the intimate apparel industry through its commitment to creating products for every body type.