Back
Brand Spotlight
Seventy + Mochi
Seventy + Mochi is a female-led denim brand founded in 2020 by Haya Iqbal Ahmed as a tribute to family, community, traditional craftsmanship, and working women. The brand name honors the founder's textile heritage, originating from her grandparents' shop no. 70 on Mochi Lane in Karachi, Pakistan, established in 1949. Based in London, Seventy + Mochi creates seasonless, long-lasting pieces with a design-led focus, seamlessly blending traditional craftsmanship with contemporary design. The brand is deeply committed to sustainability, using only recycled and organic cotton in their denim production, while championing marginalized communities through equal employment opportunities. They collaborate with female entrepreneurs and social enterprises, striving to do kinder business that considers both environmental and social impact throughout their transparent supply chain.
Style keywords
Sustainable
Contemporary
Craftsmanship
Feminine
Timeless
Brand Spotlight
Seventy + Mochi
Style keywords
Sustainable
Contemporary
Craftsmanship
Feminine
Timeless
Seventy + Mochi is a female-led denim brand founded in 2020 by Haya Iqbal Ahmed as a tribute to family, community, traditional craftsmanship, and working women. The brand name honors the founder's textile heritage, originating from her grandparents' shop no. 70 on Mochi Lane in Karachi, Pakistan, established in 1949. Based in London, Seventy + Mochi creates seasonless, long-lasting pieces with a design-led focus, seamlessly blending traditional craftsmanship with contemporary design. The brand is deeply committed to sustainability, using only recycled and organic cotton in their denim production, while championing marginalized communities through equal employment opportunities. They collaborate with female entrepreneurs and social enterprises, striving to do kinder business that considers both environmental and social impact throughout their transparent supply chain.