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Brand Spotlight
Selkie
Selkie is a Los Angeles-based fashion brand founded in 2018 by Kimberley Gordon, former co-founder of Wildfox Couture. Born from Gordon's love of folklore, the brand takes its name from Irish, Scottish, Icelandic and Scandinavian mythology - the selkie, a shapeshifting woman of the ocean. This mythological inspiration reflects the brand's deeper meaning of rebirth and self-discovery, as Gordon created Selkie after losing her previous company, viewing it as her own transformation and return to creative freedom.
The brand is renowned for its dreamy, romantic designs featuring voluminous silhouettes and delicate fabrics. Selkie's signature puff dresses, with their empire waists and billowing sleeves, have become viral sensations. The brand champions size inclusivity, offering pieces from XXS to 6X, and operates as a low-waste company through small-batch production. Each collection tells a whimsical story, blending vintage-inspired elements with contemporary sensibilities to create fantasy-driven clothing that empowers women to express their authentic selves.
Style keywords
Romantic
Whimsical
Feminine
Fantasy
Dreamy
Brand Spotlight
Selkie
Style keywords
Romantic
Whimsical
Feminine
Fantasy
Dreamy
Selkie is a Los Angeles-based fashion brand founded in 2018 by Kimberley Gordon, former co-founder of Wildfox Couture. Born from Gordon's love of folklore, the brand takes its name from Irish, Scottish, Icelandic and Scandinavian mythology - the selkie, a shapeshifting woman of the ocean. This mythological inspiration reflects the brand's deeper meaning of rebirth and self-discovery, as Gordon created Selkie after losing her previous company, viewing it as her own transformation and return to creative freedom.
The brand is renowned for its dreamy, romantic designs featuring voluminous silhouettes and delicate fabrics. Selkie's signature puff dresses, with their empire waists and billowing sleeves, have become viral sensations. The brand champions size inclusivity, offering pieces from XXS to 6X, and operates as a low-waste company through small-batch production. Each collection tells a whimsical story, blending vintage-inspired elements with contemporary sensibilities to create fantasy-driven clothing that empowers women to express their authentic selves.