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Brand Spotlight
RAILS
Rails was founded in 2008 by Los Angeles native Jeff Abrams, who drew inspiration from his travels across Europe to create a brand that fuses the effortless, casual style of Southern California with European design sensibilities. Starting with just a $5,000 investment and beginning with hats and hoodies, Abrams had no formal fashion background but possessed a keen aesthetic sensibility and business acumen that transformed his small startup into a global lifestyle brand.
The brand's breakthrough came through fabric innovation, particularly the development of a proprietary Tencel-rayon blend that delivers a cashmere-like feel while maintaining the durability of everyday shirting. This signature fabric became the cornerstone of Rails' identity, creating pieces that feel as luxurious as they look. Today, Rails is beloved by celebrities including Beyoncé, Kendall Jenner, and Gisele Bündchen, and sells in over 30 countries worldwide, offering timeless, comfortable pieces across women's, men's, and children's collections.
Style keywords
Effortless
Casual
Luxurious
Timeless
Comfortable
Brand Spotlight
RAILS
Style keywords
Effortless
Casual
Luxurious
Timeless
Comfortable
Rails was founded in 2008 by Los Angeles native Jeff Abrams, who drew inspiration from his travels across Europe to create a brand that fuses the effortless, casual style of Southern California with European design sensibilities. Starting with just a $5,000 investment and beginning with hats and hoodies, Abrams had no formal fashion background but possessed a keen aesthetic sensibility and business acumen that transformed his small startup into a global lifestyle brand.
The brand's breakthrough came through fabric innovation, particularly the development of a proprietary Tencel-rayon blend that delivers a cashmere-like feel while maintaining the durability of everyday shirting. This signature fabric became the cornerstone of Rails' identity, creating pieces that feel as luxurious as they look. Today, Rails is beloved by celebrities including Beyoncé, Kendall Jenner, and Gisele Bündchen, and sells in over 30 countries worldwide, offering timeless, comfortable pieces across women's, men's, and children's collections.