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Brand Spotlight
NONchalant Label
NONchalant Label is a contemporary ready-to-wear brand that embodies quiet confidence and understated luxury. Founded in 2018 by Cheryl Herger, the Miami-based label was born from a passion for luxurious minimalism and dressy essentials. Drawing on the founders' 20 years of retail experience as fashion buyers, the brand creates season-less staples designed to withstand the test of time. The collections are characterized by elegant minimalism combined with unexpected details, glamour, and subtle sparkle. Designed for the confident, cool, and subtly sexy woman, NONchalant Label represents what the brand calls 'Quiet Luxury' - sophisticated pieces that inspire confidence through their refined simplicity. The brand's philosophy centers on creating garments for the modern woman who appreciates understated elegance and timeless style, offering contemporary pieces that seamlessly blend luxury with effortless coolness.
Style keywords
Contemporary
Luxurious
Minimalist
Understated
Glamorous
Brand Spotlight
NONchalant Label
Style keywords
Contemporary
Luxurious
Minimalist
Understated
Glamorous
NONchalant Label is a contemporary ready-to-wear brand that embodies quiet confidence and understated luxury. Founded in 2018 by Cheryl Herger, the Miami-based label was born from a passion for luxurious minimalism and dressy essentials. Drawing on the founders' 20 years of retail experience as fashion buyers, the brand creates season-less staples designed to withstand the test of time. The collections are characterized by elegant minimalism combined with unexpected details, glamour, and subtle sparkle. Designed for the confident, cool, and subtly sexy woman, NONchalant Label represents what the brand calls 'Quiet Luxury' - sophisticated pieces that inspire confidence through their refined simplicity. The brand's philosophy centers on creating garments for the modern woman who appreciates understated elegance and timeless style, offering contemporary pieces that seamlessly blend luxury with effortless coolness.