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Brand Spotlight
Levi's
Levi's is an iconic American fashion brand founded in 1853 by Levi Strauss, a Bavarian immigrant who opened a dry goods company in San Francisco during the California Gold Rush. The brand's revolutionary moment came in 1873 when Strauss partnered with tailor Jacob Davis to patent copper-riveted "waist overalls" - the world's first manufactured jeans. Originally designed as durable workwear for miners, cowboys, and laborers, these garments were built to endure the harsh conditions of the American frontier.
What began as functional clothing for hardworking Americans evolved into a global symbol of authentic self-expression and rebellious spirit. Levi's jeans transcended their workwear origins to become the uniform of progress, worn by everyone from rock stars and rebels to presidents and everyday individuals. Today, the brand epitomizes classic American style, rugged individuality, and timeless craftsmanship, with over 500 stores worldwide and products available in more than 100 countries.
Style keywords
Classic
Rugged
Authentic
Durable
American
Brand Spotlight
Levi's
Style keywords
Classic
Rugged
Authentic
Durable
American
Levi's is an iconic American fashion brand founded in 1853 by Levi Strauss, a Bavarian immigrant who opened a dry goods company in San Francisco during the California Gold Rush. The brand's revolutionary moment came in 1873 when Strauss partnered with tailor Jacob Davis to patent copper-riveted "waist overalls" - the world's first manufactured jeans. Originally designed as durable workwear for miners, cowboys, and laborers, these garments were built to endure the harsh conditions of the American frontier.
What began as functional clothing for hardworking Americans evolved into a global symbol of authentic self-expression and rebellious spirit. Levi's jeans transcended their workwear origins to become the uniform of progress, worn by everyone from rock stars and rebels to presidents and everyday individuals. Today, the brand epitomizes classic American style, rugged individuality, and timeless craftsmanship, with over 500 stores worldwide and products available in more than 100 countries.