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Brand Spotlight
JW PEI
JW PEI is a Los Angeles-based fashion label founded in 2018 by husband-and-wife duo Yang Pei and Stephanie Li. Initially launched as a contemporary accessories brand, JW PEI has become renowned for its minimalist handbags and shoes crafted from vegan leather and sustainable materials made from recycled plastic bottles. The brand's philosophy centers on making fashion accessible, effortless, and empowering for modern women without sacrificing quality or style. JW PEI gained rapid recognition after being featured in British Vogue's '10 Best Vegan Bags of 2018' and has since been embraced by A-list celebrities including Hailey Bieber, Gigi Hadid, Kendall Jenner, and Selena Gomez. The brand's signature Gabbi bag became a runway staple spotted at fashion weeks worldwide. In 2025, JW PEI expanded beyond accessories by opening its first New York City flagship store in SoHo and launching its debut ready-to-wear collection, marking a significant milestone in the brand's evolution.
Style keywords
Minimalist
Sustainable
Modern
Contemporary
Accessible
Brand Spotlight
JW PEI
Style keywords
Minimalist
Sustainable
Modern
Contemporary
Accessible
JW PEI is a Los Angeles-based fashion label founded in 2018 by husband-and-wife duo Yang Pei and Stephanie Li. Initially launched as a contemporary accessories brand, JW PEI has become renowned for its minimalist handbags and shoes crafted from vegan leather and sustainable materials made from recycled plastic bottles. The brand's philosophy centers on making fashion accessible, effortless, and empowering for modern women without sacrificing quality or style. JW PEI gained rapid recognition after being featured in British Vogue's '10 Best Vegan Bags of 2018' and has since been embraced by A-list celebrities including Hailey Bieber, Gigi Hadid, Kendall Jenner, and Selena Gomez. The brand's signature Gabbi bag became a runway staple spotted at fashion weeks worldwide. In 2025, JW PEI expanded beyond accessories by opening its first New York City flagship store in SoHo and launching its debut ready-to-wear collection, marking a significant milestone in the brand's evolution.